MIcromax's YU Yutopia smartphone with 2K display, 4GB RAM and Snapdragaon 810 launched @ Rs.24,990

YU Televentures finally unveiled its much anticipated first flagship smartphone YUTOPIA in Indian market. The smartphone is priced at Rs. 24,999 and is available exclusively on Amazon.in. You can pre-book the smartphone today itself and Micromax will start delivering it by December 26.

Yu Yutopia was making news by positioning this as the world’s most powerful smartphone and at launch event held today, it did packed great specifications as with flagship smartphones.

The smartphone features a unibody metallic design and has a thickness of 7.2mm. There is a fingerprint scanner at the back that can be used to unlock the device and can also click a selfie with a tap. Under the hood is Snapdragon 810 processor, 21MP rear camera, 4GB DDR4 RAM, fingerprint scanner, Qualcomm Quick Charge2.0 and Cyanogen OS 12.1, complemented by a 5.2” Sharp WQHD IPS display with a pixel count of 565ppi, higher than iPhone's . To handle graphical intensive tasks, the smartphone has Adreno 430 GPU.

The device can record 4K video at 30fps and 1080p videos at 60fps and is also equipped with Optical Image Stablisation to prevent accidental shakes while clicking. The font has an 8MP shooter that has a 5P lens with 86 degree wide angle.

One great thing about Yu Yutopia is that it packs Little Bird earphones by the House of Marley within the package thus also aims to target audio lovers. At the heart of earphones is a 9.2mm audio driver and features a noise isolation design. Besides, the smartphone's speaker units are integrated with Audio-DTS sound.

Yu Yutopia supports 4G LTE and Quick Charge 2.0 that according to Micromax can charge the battery from 0 to 60 per cent in 30 minutes. There is a non-removable 3,000mAh battery to fuel the handset. The smartphone runs Cyanogen 12.1 OS, which is based on Android 5.1.1 Lollipop.

Yu Yutopia launch was accompanied by one more product, which turned out to be a service platform - Around Yu, which is a suite of services rolled into one discovery window for the users and surfaces users results related to their queries such as hotel, cabs, restaurants, flight booking as well as shopping around them.

There will be no flash sales for Yu Yutopia and will be available starting December 26, 2016 however the stocks will be limited. State Bank Credit Cardholders will get Rs 1000 Cashback on purchase of YUTOPIA mobile at Amazon. This will be applicable on SBI Card EMI Transactions. The campaign will run from 17th Dec’15 to 2nd Jan’16. Cashback will be credited to the customer’s card within 45 days from the end of the campaign period.

The Assured Upgrade Program gives any customer buying YUTOPIA an option to upgrade to YUTOPIA 2 when the new device is launched in the future. There will be an upgrade window from YUTOPIA 2 launch date and will offer 40% cashback of value of YUTOPIA, if the customer decides to exchange YUTOPIA  and upgrade to YUTOPIA 2.