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World's first Amazon Alexa-enabled smartwatch launched at Rs 13,900

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Ankit Parashar
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Yerha.com, an e-commerce startup, has launched the world's first smartwatch powered by Amazon's Alexa virtual assistant. Dubbed iMCO Watch, the wearable is priced at Rs 13,900 and exclusively available on Yerha.com. It comes in Mineral Silver and Carbon Black colour options.

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iMCO Watch includes apps such as Alarm, Alternate Time zone, Calendar, Music Bluetooth Control, Notifications, Step Counter, Heart Rate Monitor, Stopwatch, Timer, Weather, Speed Dial, and IFTTT Integration. Users can also personalize and configure watch IF App Containers to perform any action virtually.

Users can issue voice commands to watch the news, get weather updates, check traffic, order pizza, control smart home devices, check calendar, track Amazon orders, make phone calls and more.

The smartwatch is compatible with both iPhone and Android smartphones.

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For a personalized look, the company has created some watch faces that can be paired with any ensemble. All apps are seamlessly integrated with the watch faces.

iMCO Watch has a stainless steel case body, circular AMOLED display, 1GB of RAM and 8GB of Flash Memory. It's dust and water resistant.

Commenting on the launch, Manikant Jain, CEO of Yerha.com said, "With iMCO, we continue to offer diverse and unique tech gadgets that enhance the lifestyles of modern-day consumers. This is not just another timepiece addition to our product category but a brilliant smartwatch. The elegant design clubbed with smart capabilities and one-of-its-kind Alexa-enabled feature makes this watch simply irresistible."

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