“We want to be India’s first home-based OEM”

In a one-on-one with PC Quest Mahesh Lingareddy, founder and CEO, Smartron shares his experiences and talks about smart offerings for consumers.

What are the product portfolio and the GTM
strategy of Smartron?
The idea behind smartron was to let go and build India’s first original OEM brand and product brand like Samsung. It’s going to
take lots of time and money and we may go along the way but someday has to do it. So the idea was to go and build the broadcast
product categories from mobile computing, wearable, electronic motors. Today, we have about 10 products under development

across all these categories from mobile phones. Other than smartphone we have the smart band, e-bikes, t-books and Ultrabook.

When will be these products out in the
market?
With our unique designs and different products, we will be out in next 9 to 12 months. I can ensure you, Smartron is not a Chinese product. Whether it is material, IDs, workforce it is all Indian and is controlled from here. We have already launched smart bands and soon electric bike will be out. Next on our list is smart home solutions like Amazon, Google Home has.

Tell us more about the home solutions of
smartron?
They are not just one product but it’s the one hub products. We are also creating the ecosystem. Today, at least ten companies
are collaborating to develop the solutions. One is developing a smart bulb, other is creating smart cameras and locks. So when we launch a product you will see security solution, light control solution, a climate control solution. And you will see a different kind of solution because just having a hub doesn’t work.