Vu Launches New Range of TV's Exclusively Available Online through Flipkart

Ranging from Rs. 9,000 to Rs. 9,00,000 to Appeal to Every TV Buyer

Vu is introducing 3 new product categories this year designed to appeal to the savvy buyer.  The three categories are: Personal TV, Affordable Luxury, and Hi-Fi 4K Ultra HD.

The Personal TV category hosts television sizes from 19 inches up to 42 inches.  These products are designed and priced to fit the need of today’s customer who desires privacy – life’s biggest luxury.  Whether for a bedroom, kitchen, office, or personal use, these small size televisions have the connectivity necessary to get content off of mobiles and laptops and onto a proper screen for healthy viewing.

The Affordable Luxury category hosts television sizes from 46 inches up to 65 inches.  These sleek televisions have pinch thin bezels and budget-friendly prices so that more customers can adorn a large TV in their living room to enjoy with family and friends.

Vu’s Hi-Fi 4K Ultra HD category is an increased range for 2015 - following the unparalleled success of Vu’s 4K UHD category last year.  At that time, Vu UHD products were some of the fastest selling TVs online.  Now that Tata Sky has launched UHD broadcast in time for the world cup, Vu has followed with a larger range of 4K UHD TVs including sizes from 42” up to 85” and with 65” curved on the list again for 2015 – at prices that are continuously attractive.

Vu’s mission has been to bring a luxury television experience to customers at affordable prices.  In the past year, Vu has introduced 4K Ultra HD TVs, curved TVs, and large size TVs at 40% less the prices than the competition. In order to achieve great prices to the consumer, along with easy reach and prompt service, Vu chose to sell online. By going online, Vu has bypassed these extra expenses to create more affordable products without sacrificing quality or service.

Vu has chosen to tie-up with Flipkart for online sales of TV sizes up to 55 inches.  Larger Vu televisions will still be sold directly from Vu or in stores.  Vu has found that more customers require a live demonstration for large size screens.