Approximately 96 per cent of Nokia-branded smartphones, sold cumulatively since the quarter of 2018, are already running on Android Pie or have an Android Pie OS update issued to them, making Nokia one of the fastest brands to reach this height.
According to a report by Counterpoint Research, smartphone makers need to ramp up their efforts to provide regular and quick software and security updates to their devices. Apart from Nokia and Lenovo, the performance of other device smartphone makers is poor when it comes to issuing software updates.
As consumers are now keeping their phones for a longer period of time, they are also not spending as much they used to when they replace their devices. On an average, consumers in China, Europe and the US are keeping their phones for almost 30 months before they buy a new one. What this means is that keeping the software and security up to date is important to ensure consumers continue to enjoy a good performance and have security throughout their ownership. Phone makers that do no issue regular updates within timelines to support their devices are losing on the new customers as well as existing.
The operating system and security updates are an integral part of an Android smartphones and there are a very few brands that focus on this. The reason might be less consumer awareness. While many features such as battery life, processor, camera and memory are directly proportional to the operating system’s performance, surprisingly, a very little effort is made by the top smartphone vendors in issuing regular updates to the operating system and device security.
Among top brands, Nokia has been observed to issue quick software updates, followed by Samsung, Xiaomi. A very few brands commit to make sure their smartphones are always running the latest version.