/pcq/media/agency_attachments/L8pkS8gpnodJThOdAfv1.jpg)
Follow Us/pcq/media/post_banners/wp-content/uploads/2016/06/UCweb.jpg)
UCWeb Inc., a mobile internet company and part of Alibaba Mobile Business Group, announced its strategy for 2016, with the launch of UC News App and an upgraded UC Browser. In a first, UC News is an app launched by the company, meant exclusively for India. UC News is powered by big data technology and is a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go.
Strategic Shift: From tool to a content aggregator
UC Browser’s usage data shows 73% of its 80 million MAU are tagged as “News Feeds Consumers”. On an average, each UC Browser’s Indian user consumes 6 pieces of news/feeds per day.
Big data-driven UC News: A smart way to access and consume content
UC News offers a platform that brings together both traditional and new media content creators in a single place and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser. UC News is easy to use an app and features a unique and highly user-friendly interface. It is a one-stop source of trending and curated news content covering all the popular categories of news with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humour, etc.
UC News tracks and matches the trending keywords on Facebook and Twitter, and decides on the trending topics before recommending them to the user. UC News also allows users to customize content subscription, as they can choose any kind of content they wish to consume.
UCWeb Inc. (UCWeb) is a business within Alibaba Group’s mobile business division and a leading provider of mobile internet software and services. Since its inception in 2004, UCWeb's mission has been to provide better mobile internet experience to people around the world. UC Browser, the flagship product of UCWeb, is compatible with all mainstream operating systems and available in 11 languages including English, Russian, Indonesian, and Vietnamese. As of March 2016, UC Browser had reached 400 million Monthly Active Users worldwide. Additional information about UCWeb and UC Browser can be found at www.ucweb.com
About Alibaba Mobile Business Group
Alibaba Mobile Business Group is a leading provider of mobile services and content. Its product portfolio includes mobile browser, mobile search, location-based services, mobile gaming, app store and mobile reader operations.