SRS-RA3000: Sony's New Portable Bluetooth Speaker with 360 Reality Audio

Sony India today announced the launch of SRS-RA3000, its latest premium wireless speakers. The RA3000 offers the beauty of Sony’s unique spatial sound technologies packed with smart features. The speakers will fill your room with your favourite background music and is a perfect companion to create a calm and unobtrusive atmosphere.

#1 360 Reality Audio: Supports to play three-dimensional surround sound

Unlike most speakers that spread sound horizontally, the new RA3000 speaker spreads background music both horizontally (wall-to-wall) and vertically (floor-to-ceiling) with Immersive Audio Enhancement and Sony’s 360 Reality Audio content playback. 360 Reality Audio tracks provide the best ambient room-filling experience as they incorporate three-dimensional sound location data, allowing the RA3000 to analyze the location data within and optimally allocate the sound to the speaker’s structure effectively, thus hitting the sweet spot wherever you are in the room and delivering a true enveloping music experience.

#2  Ambient room-filling sound: Room Filling Sound Round the Clock

The RA3000 recreates the ambient room-filling sound experience like a well-designed café in your home through Sony’s unique spatial sound technologies. The ambient room-filling sound creates a calm, relaxing atmosphere, helping to create the right ambience for chatting with family and friends. It provides Immersive Audio Enhancement (IAE) based on Sony’s unique algorithm, transforming 2-channel stereo tracks into ambient room-filling sound. Whether you are cooking, cleaning, working or catching up with friends, the speaker recreates a soothing atmosphere.

#3. Compatible with Spotify Connect

The RA3000 is compatible with Spotify connect for added convenience and flexibility. You can play Spotify directly through your speaker using the Spotify Connect™ app on your device for full remote control.

#4. Chromecast built-in

The RA3000 is compatible with a Google Assistant-enabled device with Chromecast built-in and Amazon Alexa enabled devices, allowing you to control music played on the speakers with just your voice.

#5. Bluetooth: Pair your speaker with your smartphone or tablet using Bluetooth

Choose from several convenient ways to connect and enjoy your music. Simply pair the speaker with a smartphone, laptop or tablet using BLUETOOTH® technology. Enjoy lower latency wireless connectivity with your TV and enhance your TV’s audio performance for a more thrilling viewing experience by connecting the RA3000 to compatible BRAVIA® televisions via Bluetooth connection.

#6. Wi-Fi connectivity

The RA3000 fits into your life as seamlessly as it fits into your home. Music can be directly streamed in high quality over your home Wi-Fi network. Perfect for music lovers of all kinds, these wireless speakers provide an option of an analogue connection to prevent details from being lost and you can play your favourite music.

#7 Multi-room music

The speaker can also be grouped with multiple compatible devices for multi-room playback using the Google Home app or Amazon Alexa app, allowing you to choose between playing different songs in different rooms, or playing the same music in all rooms at the same time.

#8 Customize your settings with the Sony | Music Center app

At the touch of your fingertips, control the RA3000 from your smartphone with the Sony | Music Center app. Control your playlist, adjust EQ settings or even turn on/off the Immersive Audio Enhancement and Auto Volume features by simply using the app.

#9 Adjusts volume automatically

Music lovers can now attest to the bane of listening to tracks that either play too loud or too quiet. This will be a thing of the past as the new RA3000 analyses each track and automatically play them at a consistent volume to avoid the inconvenience of constantly picking up your smartphone or remote to adjust the volume after every few tracks.

#10. Price and Availability

RA3000 will be available across Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com portal, major electronic stores and exclusively on Amazon e-commerce portal in India from 24^th  February onwards. It is priced at INR 19,900