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Sweden-based music streaming app Spotify is now available in India and comes with features that are finely tuned to Indian music fans’ personal tastes. With the India launch, the music streaming app aims to offer an enhanced listening experience in local and international music—and the freedom to play it across a wide range of devices and app integrations.
‘India has an incredibly rich music culture, and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, we will also bring the world’s music to fans across India. We have been working towards this goal for quite some time, and I am thrilled with today’s launch,’ said Daniel Ek, Spotify’s founder and CEO.
India being a culturally diversified nation, the Spotify app in the country will support multi-language music recommendations which means that the app’s recommendation engine can now be tuned to Hindi, Punjabi, Tamil, and Telugu. Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, and Search results and recommendations. If you are a Spotify Free user, you can play every song on demand. Spotify’s recommendations will also include songs from India’s favourite movies and actors.
The new playlists are carefully curated and regularly updated by the company’s team of Indian music experts, including Indiestan, Rap 91, Namaste Love, Punjabi101, and Bollywood Butter, as well as Top Hits in Hindi, Tamil, Telugu, and Punjabi. Spotify now has over 200 million users, including more than 87 million subscribers.
While the app is available for free for a period of 30-days, the Spotify Premium India subscription price is Rs 119 per month and Rs 1,189 per year.
The streaming service also offers top-up packs such as Rs 13 for one day and can cost as much as Rs 719 for six months. The company has also announced a student discount and its price is Rs 59 per month (monthly subscription) or Rs 66 for a one-month top-up.