Sony retains its dominance

Sony users are notably the most satisfied, showcasing their strong loyalty and advocacy for the brand.

Sony emerges as the Champion brand in the Smart TV category, driven by its reputation for quality products and brand name.

As the Indian smart TV market is projected to expand at a staggering compound annual growth rate (CAGR) of 16.7 percent from 2023 to 2030, reaching a substantial value of US$32.57 billion by 2030. This growth is being driven by a number of factors, including rising disposable incomes, the growing popularity of OTT streaming services, and the increasing availability of affordable smart TVs.

The competition among the leading brands is expected to intensify, making it an exciting time for both consumers and manufacturers in the dynamic smart TV landscape.

Sony continues to be the most popular smart TV brand in India. LG and Samsung are the other two leading smart TV brands. These brands are well-respected for their quality products and innovative features. Followed by OnePlus and Panasonic.

Overall, the results of this year's survey suggest that Sony, LG, and Samsung are the leading smart TV brands in India. OnePlus is also a growing brand that is gaining popularity while Panasonic, on the other hand, needs to do more.

The three leading brands—LG, Samsung, and Sony—have successfully maintained their positions as the top choices. These brands' unwavering presence and consistent engagement strategies have ensured they remain firmly embedded in the consumers' minds.

OnePlus secures the fourth spot in the Spontaneous Brand Awareness survey, replacing Xiaomi from last year. Panasonic enters the top five list this year, taking the fifth spot, and displacing Realme.

Sony, LG, and Samsung continue to be the most popular smart TV brands in India. This suggests that these brands are still the most popular choices. While Panasonic secures the fourth spot, followed by OnePlus.

The fact that consumers are trying newer brands and are open to experimentation. It is a good sign for the smart TV market, as it suggests that there is still room for growth.However, it is important to note that the brands that are already established still have a strong advantage.

LG and Sony have emerged as the leading choices for future TV purchases. Samsung stands as a strong contender, while OnePlus and Panasonic have garnered considerable interest among consumers as potential brands for their next TV purchase.

Samsung remains a formidable contender, while OnePlus and Panasonic's rise demonstrates the growing willingness of consumers to explore newer brands with innovative offerings.

Sony emerges as the frontrunner in brand satisfaction, closely followed by Samsung. OnePlus has made a significant impact, achieving third place. LG and Panasonic both secure the next spots, respectively.

The results of this year's survey suggest that Sony is the most popular smart TV brand in India, with the highest brand satisfaction score. Samsung and OnePlus are also popular brands, but they are not as popular as Sony.

Sony has emerged as the frontrunner in brand loyalty, maintaining a strong position. Samsung secures the second spot, followed by OnePlus, an impressive foray into the TV market. Panasonic and LG are the next on the list with steady brand loyalty.

Sony leads in brand loyalty through a commitment to quality and innovation. Samsung's diverse products and customer-centric approach foster loyalty. OnePlus rapidly builds trust. Panasonic and LG maintain steady brand loyalty due to their long-standing presence and customer focus.

Sony leads with an impressive 66 percent brand advocacy score, reflecting strong customer loyalty. LG secures the second spot with 48percent, while OnePlus gains ground at 47percent due to its compelling TV offerings and satisfied customers spreading positive word-of-mouth recommendations.

Samsung secures the fourth spot with a score of 40 percent. Panasonic secures the fifth spot with a score of 28 percent.

LG and OnePlus excel in cultivating advocates through exceptional products. Samsung's diverse offerings and strong brand recognition further contribute to its advocacy success.

Sony's brand name and commitment to delivering superior quality products have emerged as the primary reasons why consumers opt for the brand. LG and Samsung have skillfully struck a balance between offering competitive pricing and providing reliable after-sales support and service. OnePlus and Panasonic have entered the TV market with a clear focus on delivering top-notch quality.