Shaadi.com: Tech 4 Match Making

Solution Requirement

After years of steady growth, Shaadi.com faced ageing IT infrastructure that limited its ability to scale and innovate. To support expansion, increase agility, and reduce management complexity, the company migrated its entire solution from a hosted private cloud to Amazon Web Services (AWS).

The journey began with an initiative by Shaadi to make its data warehouse easier for business users to access. Amazon Redshift made it easy for Shaadi.com managers to visualize critical metrics such as usage rates, profile views, “likes,” and traffic from affiliates and partners, in order to make data-driven decisions.

Solution Deployment

Pleased with the results of its Amazon Redshift adoption, the company decided to move its entire service to AWS. The environment takes advantage of Amazon Elastic Compute Cloud (Amazon EC2) for processing across the platform, Amazon Simple Storage Service (Amazon S3) for
object storage, and Amazon Simple Notification Service (Amazon SNS) for coordination among individual services.

Amazon ElastiCache handles distributed in-memory data storage. For databases, Shaadi.com uses both Amazon Relational Database Service (Amazon RDS) and Amazon Aurora depending on performance needs. Shaadi.com used the fully managed AWS Database Migration Service to keep source databases operational during the migration.

The company migrated its systems without significant code changes, yet could adopt best-of-breed AWS services for each use case. It switched from a single dedicated load balancer to several instances of Elastic Load Balancing to meet individual service requirements. It simplified database management with Amazon DynamoDB. And, it has started to use them Amazon Elasticsearch Service for rapid searching of big data, which provides 30 per cent faster results than the company’s previous solution.

Solution Benefits

Using AWS has dramatically increased business and technical users’ visibility into Shaadi.com operations. Whenever there is a patch or upload, the company can monitor metrics to see whether they have changed. Perhaps the most significant impact of the shift to AWS is that the company can innovate faster.

Using AWS, the company can test more than twice as many algorithms at a time as we could previously. It’s plug and play. It is customers benefit because we can implement improvements much faster than we could before, which can result in better, faster matches.