Samsung India: Empowering the Frontline

Solution Requirment

Samsung required an effective way for its sales team to be able to record day to day activities including attendance, geo-tagging, audits at retailer & distributor locations, retrieval of outlet details, carry out sales & marketing activities and surveys. It also wanted a robust solution to ensure the proper storage and re-transmission of chat-messages and data in case the internet connectivity is lost.

The expectation was also to: Identify a common graphical product for rendering statistical data on multiple platforms (Android, iPhone, Desktop, Mac). Achieve minimal data exchange by implementing caching and time stamping. Integrate with the organizations contact directory for real-time SMS,
chat, and calling facility between employees.

Solution Deployment

The mobile app allows tracking of sales and inventory, view various statuses, latest prices lists, indents and order placements, account statements etc. It also has very rich user dashboards for reports and user profiling.

Complete Mobile Sales Force Automation App: Our team of business analysts, solutions architects and technical experts addressed the requirements by developing a complete mobile sales force automation app.

Automatic detection of dealer locations: The application makes extensive use of a smartphone’s inherent capabilities for Geo tagging etc, so that the closest dealer outlets are automatically flashed on the application through the Google Map. Based on the available outlet information, the sales person is able to pick the dealer’s location and conduct all their normal sales and marketing activities.

Handling Offline Capability: To mitigate the challenges of offline capability, external data integrations and rich UI/UX, Android and iOS application was developed using native development platform. Telerik Kendo UI was used as UI Framework to expedite development process.

Solution Benefits

This application maintains all master data and exposing connectors/interfaces to provide data to other system. The application also stores and syncs data using web services, SSIS packages and database procedures in scheduled manner.

Offline caching: Our professionals also industrialized a pattern to showcase the results and push the data to the server through the GPRS connection. The application was also equipped with an offline caching capability by using SQLite as the database. REST web services were used in combination with JSON method to fetch and display all the data from the database into the application.