Robo Silicon: Improving Decision Making

Solutions Requirement

• Improve sales productivity and support company strategy to expand its eco-friendly manufactured sand product into the residential builders market by enabling sales team members to easily capture prospects’ data while in the field

• Gain an integrated CRM system to provide real-time insight into customer information, such as materials required for a housing development project, by gaining ability to integrate with third party applications—such as SAP ERP system

• Enhance sales analysis capability, including the actual number of prospects in each customer segment, to support decisions for stringent sales review processes and increase business opportunities

Solution Deployment

• Robo Silicon worked closely with Oracle Partner, Innovacx Tech Labs, to define business requirements and mapping stages for its Oracle Sales Cloud project. It completed the implementation within budget and went live with the new platform smoothly.

• Boosted conversion rates by providing a single view of customer information—including product lifecycle usage and specific project requirements—with Oracle Sales Cloud, enabling sales team members to easily target prospects in the builders’ market based on priority, such as focusing on projects that immediately required and products

• Increased profit margins by seamlessly integrating Oracle Sales Cloud with SAP ERP system and gaining real-time insight into sales activities and builders’ project needs

Solution Benefits

• Supported business growth by integrating Oracle Sales Cloud with Google Maps and helping sales representatives to efficiently plan daily travel activities, meet more prospects onsite, and spend time explaining Robo Silicon’s eco-friendly products

• Enhanced decision-making by using Oracle Sales Cloud’s embedded template to automatically consolidate new-opportunities’ information, such as residential or commercial development projects, for regular sales review meetings, enabling managers to rapidly analyze and identify the right sales personnel to follow up the lead

• Promoted the adoption of eco-friendly sand alternatives by accelerating the lead generation process and meeting the demands of fast-growing infrastructure projects, leading to reduced illegal mining activities and environmental pressure on endangered species