Paytm Launches Online Food Ordering in Partnership with Zomato

One97 Communications Limited, that owns the brand Paytm announced that it has partnered with Zomato to enable food ordering and delivery service through its mobile app.

With this addition, users can now browse their favourite restaurants within the Paytm App and order food instantly. This service is currently live for Delhi-NCR customers on the Paytm Android app and will soon be made available across India and on the Paytm iOS app as well.

Paytm has a strong user-base across tier 2 & tier 3 cities who use its services for a wide array of everyday payments. With this integration, Paytm would introduce the convenience of online food ordering to its customers which will further augment the growth through a strong uptake among its large user-base.

Food & Beverage is among one of the largest payment categories for Paytm both in terms of volume and number of transactions. Paytm QR is widely accepted across a wide range of outlets including quick-service restaurants to fine dining and casual dining options. This association would further strengthen Paytm’s drive of enabling seamless mobile payments for purchasing food both online & offline.

Zomato covers more than 80 thousand restaurants across 100 cities. It achieved a monthly order run rate of 28 million in December 2018 and has a last mile delivery fleet of 1.5 lac partners across India.

Renu Satti, Senior Vice President-– Paytm said, “Our association with Zomato is a valuable addition to our platform in bringing the convenience of ordering food online through our app. A vast majority of our customers are from the tier 2 & tier 3 cities, with this new addition we are confident of driving the growth of online food ordering further. It is also an important step towards enhancing the overall offerings to our customers. We will continue to invest our efforts in this direction."

Mohit Gupta, CEO - Food Delivery, Zomato said, “Paytm is the most popular digital payments platform, with extensive reach across the length and breadth of the country. We are excited to be partnering with them to integrate our online food delivery service with their mobile app. This will allow us to reach a much larger user base and add to the overall experience of ordering from Zomato.”