‘We are the only one who has the solutions for the mid-market’

In a one on one with PC Quest Sumir Bhatia, Vice President of Lenovo Data Centre Group (DCG) speaks about the solutions of Lenovo DCG in mid-market and the channel ecosystems.

Tell us about the Data Centre group of Lenovo?
First of all, as a organization we are on the constant stage of transformation. Data Centre Group within Lenovo is a focused organization of three groups. We got PCSD, PC smart devices, we got the Motorola business. I lead this data center group for Asia pacific and it’s much focused group. The Data Centre Group is launched recently. We have basically launched two rebranded systems one is think system and another one is think agile. The think system is
the discrete server brand which is a standalone server and the other one is a think agile which is a software define data Centre solutions so basically there are two discrete group. We have the sale’s team with all the technical skills. Each and every one is dedicated at only selling Data Centre Solutions.
What is your Lenovo’s channel ecosystem?
We have actually recently globally launched a Data Centre Partner Program which is specific to the Data Centre Group. Initially we used to have a single Partner program that covered our PC Channels
and our Data Centre channels. So we formed a new program globally which is considered around the world and focus is on Data Center. They are based out of 3 tiers its platinum, gold, silver. When we build this we wanted to make sure that it’s a very simple program so when we look at our competitors we look across this fear of all the vendors we find that the programs are very complex. The program’s whole process is very simple and partners will actually get the benefit in three areas, so if you look at the competition there are various ways of actually making money.
In your opinion, where are the market opportunities
in India?
Last year, India is the fastest in Data Center region in terms of adoption. And with a huge push of Government in the field of digitization, the moment
is of local cloud providers. Another field is BFSI and
Telecom, which is another focus area. In my opinion,
mid market is itself emerging as the biggest sector
as it is transforming rapidly in terms of technology
adoption.

Is there any different Plans for Mid-market vertical?
We will keep strengthening our Channel ecosystem.

Although, we always work with partners who are
strong in mid-market segment. And Lenovo has the
widest portfolio in India today, its more than any of
our competitors. Also we are the only one which has
the solutions for the mid market.