Nurturey, embracing motherhood digitally

This Mother’s Day, Nurturey, an intelligent personal assistant for parents is celebrating the ties that bind children and mothers. This app acts as a smart assistant that guides mothers and to-be mothers all throughout their parental journey.

Headquartered in London, UK, Nurturey launched its product on Android and IOS in April 2014 that allowed parents to manage their lives around kids by leveraging technologies such as Artificial Intelligence and data sciences.  A multi skilled (Knowledgeable, Self driven, Alert and Caring) Personal Assistant, Nurturey is the only comprehensive platform that seamlessly supports parents from pregnancy through to early years of parenting.

Once parents sign up, the PA uses variety of digital productivity tools relevant to the age, gender, personality, interests or other aspects of their kids. The PA integrates information to automatically build meaningful memories and helps share tasks among the family members.

According to Tushar Srivastava, Founder & CEO, Nurturey, “Motherhood is a gift to the mankind and every day is incomplete with mothers. Modern day mothers are perpetually anxious about knowing and doing the right thing at the right time. Nurturey’s AI driven PA is designed to take the anxiety away by automatically organizing information, track growth using benchmarks and connects parents to the relevant information/ resources – basically, proactively performing much of the parenting tasks.”

At the moment, the app is best suited to mothers who have conceived and/ or have kids up to 5 years of age; however this will extend to up to 8 years soon. Some examples of the tasks includes scheduling immunizations, tracking milestones and physical growth, identifying best advice on eating habits and physiologists tips etc. for the growing kid and a learning parent.

Nurturey recently raised $330,000 in angel funding and has already received 2 rounds of funding amounting $750K from Angels based in the UK and EU.

The company is strongly expanding in India, UK and the US; and has plans to cover other markets.