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Google Play Store Set to Include New Android Device Category

Google is preparing to broaden the capabilities of its Play Store by adding a category for extended reality (XR) headsets, as indicated by recent findings within the app store's code.

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Kapish Khajuria
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Google is preparing to broaden the capabilities of its Play Store by adding a category for extended reality (XR) headsets, as indicated by recent findings within the app store's code. This initiative suggests that Google is poised for a significant entry into the XR market, potentially launching its own hardware or collaborating with other manufacturers.

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Expansion into XR

The latest version of the Play Store app features a new icon representing an XR headset, along with mentions of “XR headset” in app listings. This development points to Google’s plans for a dedicated section for XR applications, similar to the existing categories for smartphones, tablets, and wearables.

Historically, Google has explored XR through projects like Cardboard and Daydream, which primarily focused on mobile virtual reality experiences. The new support for XR headsets marks a more serious commitment to this evolving technology, indicating a desire to compete with other significant players in the XR space.

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Collaboration with Samsung and Qualcomm

This move aligns with Google’s ongoing partnerships with industry leaders such as Samsung and Qualcomm, which are collaborating on the development of a new high-end XR headset. This upcoming device is expected to run on Android and utilize Qualcomm’s Snapdragon processors, enhancing its performance and capabilities. By integrating XR support into the Play Store, Google aims to cultivate a robust ecosystem of applications and content tailored for its forthcoming headset.

While the specifics of Google’s XR ambitions are still somewhat unclear, the revelations from the code suggest that we could soon witness a major announcement. This might involve the unveiling of Google’s own XR headset, partnerships with other manufacturers, or an expansion of the Play Store’s functionality to support existing XR devices on the market.

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Implications for the XR Market

Regardless of the exact direction Google chooses to take, its willingness to embrace XR technology is a promising development for the future of this platform. With the backing of a prominent player like Google, XR stands to gain traction as a mainstream medium for gaming, entertainment, and productivity applications. This could ultimately lead to a broader acceptance of XR technologies among consumers, paving the way for innovative experiences that blend the digital and physical worlds in unprecedented ways.

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