New winner in the form of Dell EMC

Quality of product and after-sales service are the most important factors when selecting any brand of NAS.

The pandemic is over, but it has impacted the industry in different manners, leading to a new way of working. Work from home and hybrid working has become part of our lives.This leads to network and cloud storage. Thanks to the rapid adoption of next-gen technologies like 5G, now users can store their data over connected storage quickly and easily.

Last year, the NAS category winner was NetApp followed by Dell EMC and IBM. But this year, Dell EMC is on top. HPE grabbed the 1st runner-up spot followed by NetApp.

In our 2022 survey, Dell EMC and HPE were close competitors in the Familiarity Index. Dell EMC grabbed the top spot with a score of 98. HPE trailed with a score of 95. NetApp was a distant third with a score of 66, followed by Pure Storage and Synology at 47 and 42 respectively.

Three in every four users would consider Dell while buying their next NAS.

In Spontaneous Awareness, most of our respondents recalled Dell EMC. HPE was quite close in the segment. Dell EMC scored the highest – at 98 and HPEgot 96, followed by NetApp at 73, Pure Storage at 62, followed by Synology at 56.

Last year, most of our respondents were using NetApp followed by Dell EMC and HPE. This year, most of our survey respondents were using HPE – 27%, Dell EMC – 25% sustained its second position this year as well, followed by NetApp – 17%. Synology is next in the top five with a score of 12% followed by Pure Storage – at 10%.

What would be the future? When we asked our participants for their future preferences, Dell EMC seems to gain against HPE. Dell EMC scored74 and HPE got the next spot with a score of 66. NetApp was the winner of last year’s future preference, but this year it slipped to the third spot with a score of 45, followed by Pure Storage – 32 and Synology – 21.

When we asked for the reason for choosing the current NAS solution, most of the participants chose the quality of the product and after-sales service as their top priority. Dell EMC impressed with brand name and quality of the product. HPE impressed with quality and after-sales support/service. NetApp for its price, Pure Storage for after-sales support/service, and Synology for the quality of the product.