Netmagic leads this growth area

Apart from brand name and quality of product, after-sales services are the important factor when selecting any brand of Data Centre Service Provider.

During the lockdown not only in India, but the global market also witnessed a growth of data centres. The next-gen connectivity 5G will push it to the next level. Many have opted and several are planning to do. But which data centre service provider is most popular among professionals?

The winner of this segment is Netmagic which was the second runner up last year. And Tata Communication, which was the winner last time, loses to the second runner up. NxtGen grabbed the first runner up spot that was in the top five last year. It seems the data centre market is volatile and anyone can win next year, so gear up.

In our familiarity index, NetMagic got the highest score of 98% winning the race. NxtGen got the second highest ranking – 92% followed by Tata Communication – 82% which was on top with 100% core last year, CtrlS– 75%, and Sify – 72%was the second highest scorer last year but slipped this year.

Almost all the users could spontaneously recall NxtGen.

NxtGen won the spontaneous recall race with the highest 96% score, followed by CtrlS with 92%, leaving Netmagic to third place with 89%. Tata Communication and Sify got a fourth and fifth place with scores of 86% and 85% respectively.

Who is the leader in the current usage? Netmagic is the most used data centre service provider. NxtGen is the next in the race followed by Tata Communication, Ctrls, and Sify. It’s a completely changed picture here, last Tata Communication was leading and Netmagic wasn’t in the top five for the current usage index. And this year, Netmagic beats all the competition, and Tata Communication fell to third place. What would be the future!

Our respondents are happy with the current service providers, at least the top three – Netmagic is leading with 64%, NxtGen is the first runner up with 55% and Tata Communication followed with 48%. Sify is winning the hearts and CtrlS is losing compared to current usage.

Netmagic and NxtGen both are popular for the quality of their products. Tata Communication and Sify are attracting their customers for their brand names. And Ctrls is preferred for its after-sales support/service.

If we go back to last year’s results, Tata Communications and Sify both were popular for their brand name and the quality of their products. But this year they lost trust in quality, a big problem for both brands to rethink and enhance their services.