Micromax launches its first Laptab at just Rs.14,999

New Delhi: After disrupting the handsets, tablets and television market with its consistent technological innovations, Micromax Informatics Limited, announced its foray into the Laptop category in India and launched the new Micromax Canvas Laptab. With the launch of its new smart device – the company aims at providing the latest technology with genuine MS software pre-loaded and continues to democratize technology to the masses.

The Laptab has been designed as a unique offering of excellent specifications at a breakthrough price, in order to accelerate the adoption of the PC category by first-time users, while also addressing the needs of evolved users as a real portable yet smart device.

Powered by Intel® Atom™ Processor Z3735F and pre-bundled with Windows 8.1, MS Office 365, the device draws its appeal from a very smart design, high definition touch enabled display, in-built 3G SIM slot for mobile data connectivity and a great memory configuration. The device meets the consumer’s desire for mobility coupled with productivity at a very consumer friendly price point of INR 14,999/-. It will be exclusively available on Amazon India from 6th May 2015.

This launch marks a milestone in the Indian computing eco-system as it brings together Micromax, Microsoft and Intel, three pioneering companies who have been leveraging technology as an enabler for the masses. The strategic launch partnership with the marketplace Amazon further drives accessibility, as consumers will be able to purchase the device online, regardless of their location.

Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics Limited, said, “At Micromax, we have always believed in bringing the best in class and innovative devices to the consumers and have always aimed to bridge the gap between actual consumer device requirement and available device offering and hence, the Laptab promises to bridge the same at a very consumer friendly price point. Today’s launch marks our entry into the PC segment, where we intend to drive category growth and not only garner an available market share. We believe that our vision complements the initiatives for Digital India, and we will be launching a range of exciting products over the next few months in the category.”