K7 & K10 : The First Made In India Smartphones by LG

LG Electronics India Limited today announced the launch of K7 and K10, the first smartphones the company will be making in India in Noida facility. The move reiterates the company’s long term commitment to India and its customers in the country.

The K7 and K10 line up features pebble design, , a contemporary, stylish look with a curved, modern finish aimed at a younger audience and with advanced camera technology and UX features of LG’s premium models. The glossy pebble design is complemented by LG’s new 2.5D Arc Glass for a smooth and seamless style and are free of side buttons.

The back cover features an intricate woven pattern for optimal grip and confidence when on the move. Further, because consumers on the move tend to enjoy an active lifestyle, the K-series is designed with multimedia creation and consumption in mind – with a larger screen to display images and videos captured with the most advanced camera (13MP on the rear and 8MP on the front in the case of the K10) in a smartphone in this category.

Featuring LG’s popular Gesture Shot and Gesture Interval Shot, taking selfies is easy and hassle-free. Gesture Shot enables users to take photos simply by raising an open hand in front of the lens and then clenching it into a fist. Closing one’s hand twice automatically leads to the Gesture Interval Shot and will produce four consecutive photos. Both devices are equipped with Flash for Selfie in the front to help users capture priceless moments whenever and wherever the need might arise, even in the dark.

At the launch, Shri Ravi Shankar Prasad, Union Minister, Communications and IT, Government of India, inaugrated the LG's Made In India initiative and said “The Indian digital ecosystem will be a $1trillion economy in the next 5 years with $400bn contribution from smartphones and electronics manufacturing, 350Bn from IT&ITES enables services and $250Bn from Communications services. He also added that India is changing from desktop to laptop to smartphones and there are 230 million smartphones currently to which he added will grow to 500 million in near future. LG is a large global brand name and we are very excited that they have chosen to manufacture mobile handsets from India. With LG smartphones consumers will have access to governance, information and knowledge in the hands.”

LG K10 specifications

5.3-inch HD (720x1280 pixels) resolution display.
Android 5.1 Lollipop
1.2GHz quad-core Qualcomm Snapdragon processor
2GB RAM
16GB internal memory
13MP rear camera, 5MP front-facing camera
2,300mAh battery
LG K10 measures 146.6x74.8x8.8mm and will be available in three colour variants - White, Indigo, and Gold.

LG K7 specifications

5-inch FWVGA (854x480 pixels) resolution display.
Android 5.1 Lollipop
1.2GHz quad-core Qualcomm Snapdragon processor
1.5GB RAM
8GB internal memory
8MP rear camera, 5MP front-facing camera
2,125mAh battery
LG K7 measures 143.6x72.5x8.9mm, and will be available in Titan colour.

The K series smartphones will be available in the Indian market at the following price points: K7 – Rs. 9,500 and K10 – Rs. 13,500