Intel and TAG Heuer Fuse Style and Innovation with TAG Heuer Connected Modular 45

Intel and TAG Heuer unveils the new TAG Heuer Connected Modular 45, a versatile luxury connected watch. Engineered in collaboration with Intel, the Tag Heuer Connected Modular 45 features the seamless integration of TAG Heuer’s Swiss watchmaking heritage and keeps users connected.

“Swiss Made” and engineered in collaboration with Intel, the TAG Heuer Connected Modular 45 is packed with several innovations:

•         A feat in engineering – It took the combined engineering prowess of Intel and Tag Heuer to create an all-metal watch that could support Wi-Fi, Bluetooth, GPS, and Near Field Communications. Enjoy tracking workouts and navigating a route with the unbeatable quality you've come to expect of a Tag Heuer signature watch and without being tethered to a smartphone.
•         New experience of time – The unique watch display and companion app understand your plan for the day and proactively assist in keeping you on track. This isn’t about remembering to swing by for flowers at 6 pm anymore – the new experience adapts to your schedule, and if you’re behind, it’ll still remind you when you’re on your way, even if that’s 15 minutes later than originally planned.
•         Tap-to-Pay – Near Field Communications technology built in enables contactless payments right from the wrist.
•         TAG Heuer Companion app - Available for Android users, the TAG Heuer Connected app helps users take full advantage of the watch’s features.
•         Google Voice control – Fitted with a small microphone, the watch enables the wearer to communicate with it via voice, in addition to touchscreen capabilities.

The TAG Heuer Connected Modular 45 provides customization capabilities to enable more than 500 style choices. Buyers can select from 56 different versions of the watch – 11 standard models offered in-store with an additional 45 upon request. True to its name, watch connoisseurs can personalize the watch with a variety of modules, horns, bracelets and buckles for hundreds of stylish design combinations, including 30 watch dial options. Furthermore, the module can be changed out for a mechanical watch or the prestigious Heuer 02T Tourbillon Chronograph.

Based on the Intel Atom Z34XX processor, the TAG Heuer Connected Modular 45 runs the Android Wear 2.0 platform and comes equipped with:

•         1.39” AMOLED touchscreen display
•         2.5 sapphire cover glass and durable titanium case
•         More than a day of power
•         4GB of memory
•         Water resistance to 5ATM

The watch will be available in satin or polished grade 5 titanium with customization capabilities beginning March 14 at tagheuer.com, TAG Heuer stores, speciality watch stores, and major retailers worldwide starting at $1,600 USD.