InMobi launches discovery-commerce Miip platform in India

InMobi will power new mobile shopping experiences that enable discovery led commerce (d-commerce) for Indian consumers using user-first discovery platform, Miip.

The online store, Amazon.in, Paytm and many apps have signed up with the Miip platform to help them reach more than 120 million users and create over five billion discovery sessions in India every month.

“Miip will usher a new era of discovery-commerce (d-commerce) to Indian mobile users through these next-generation shopping experiences,” said Naveen Tewari, Founder & CEO, InMobi.

“Today, merchants both large and small are having a tough time getting users to discover and explore their products. Miip will create personalized shopping experiences to enable discovery of products from more mechants. We believe d-commerce through Miip can drive up to 80% of new product discoveries for merchants and aspire to enable almost 50% of mobile transactions for mobile commerce merchants in the country within the next 12-24 months,” he added.

Miip will soon be launched in beta with several partners across e-commerce and app developers including Amazon, Magzter, Moneyview, Nestaway, Paytm, Shopclues, Swiggy, Urban Ladder, Voxpop, Wooplr and Zimmber. This is in addition to several partners that were announced by InMobi in San Francisco on Jul 14th which included JustFab,Joyus, Rhymeo, Spotify, TheRealReal, and Vidzy. Miip will be available for all customers over the next few months.

Leveraging Miip’s ability to aid discovery of products across thousands of native mobile apps, InMobi will drive mobile commerce in a large way through partnerships with leading e-commerce merchants.

Miip will show curated and personalized products to users by facilitating seamless payment and checkouts within these discovery sessions.

For all mobile app developers, Miip provides a platform to monetize by creating contextualized product and app discovery experiences that complement their app. Miip will empower each developer to create the right experiences in a custom manner that suits the needs of their users. By solving for monetization in a fashion that doesn’t compromise the user experience, Miip aims to power the next wave of growth for the Indian mobile app developer ecosystem.