India’s first neutral web tracking platform launched at Ad:tech 2018

Digital ad fraud detection and prevention specialists, mFilterIt launched the country’s first third-party neutral web tracking platform using machine learning technologies.  mTrackIt helps advertisers to track the web activities holistically giving them a deeper visibility of the digital activities they perform for effective outreach. It helps advertisers reduce their operational overhead, remove cookie/pixel based tracking, but at the same time allow publishers to get a real-time conversion tracking reporting.

Introducing mTrackIt, Dhiraj Gupta, CTO and Co-Founder, mFilterIt said, “This platform transparently helps any digital business to monitor web activities and gauge the effectiveness of campaigns and other digital outreach methods in the most effective way without impacting SEO due to external cookies/pixels”. The solution is ideal for advertisers who want to reduce their security issues and operational problems without impacting campaign efficacy.

mTrackIt further integrates mFilterit and tracks over 50 key web attributes to perform forensics on digital campaigns to gauge their efficacy as well as detect the fraud campaigns.  Its unique social media integration provides deeper insights into users and leads which helps in advanced validation of leads and call centre optimizations.  It also enhances the usability of enterprise CRM by adding a validation layer.

The platform is sector agnostic and can be used for any visit, sale and lead generation and digital marketing tracking over web applications.