IBM captures the top spot

IBM is the champion brand but almost all the users spontaneously recalled Dell EMC.

For those who need more than just storage goes for software-defined storage (SDS). The SDS market is expected to grow at a CAGR of 25.8% over the forecast period (2022 – 2027) according to Mordor Intelligence. The industry giants do understand the requirements; thus they are ruling the market as well.

IBM is the winner of the SDS segment, which was the second runner up last year. Nutanix grabbed the first runner up place. And HPE become the second runner up that was the first runner up last year. This clearly shows that HPE loses its ground and IBM wins more attraction.

IBM is ruling the Familiarity Index with a 95% score. Its closest competitor Nutanix secured the 1st runner-up place with a score of 91%. There is a just 1% gap between the scores of the 1st and the 2nd runner-up HPE which scored 90%, followed by Dell EMC at 88% score and AWS at 61% score.

Around half of the users would consider Nutanix while buying their next Software Defined Storage.

In the Spontaneous Awareness of brands, Dell EMC is still on top, last year with a 100% score and this time 95%. HPE which was sharing first place last year with Dell EMC, this time it is a bit behind securing the first runner up place with a 92% score. IBM secured the second runner up spot with a score of 86%. Followed by AWS – 84% and Nutanix – 71%.

Dell EMC loses its market share. Last year most of our respondents were with Dell EMC and this year IBM is topping the charts. Nutanix was not even in our top five list last year, but this time it has become a strong contender, securing the first runner up spot. HPE lost a bit, and slipped to the second runner up place, followed by Dell EMC and AWS.

IBM is on the top for current usage, but in the future, Nutanix can grab a major share. HPE, Dell EMC, and AWS are going to retain their positions. Interestingly, there is no major difference, the top four brands fall between the 40 to 50 range. Each one is a strong contender, and the game can be different in the future.

We have three brands that are popular for the same reasons – IBM, Nutanix, and HPE – the quality of their products and after-sales support/service. Dell EMC is preferred for the brand name and quality of the product. AWS grabbed attention for its brand name and after-sales support/service.