HUAWEI Introduces ‘Experience focused’ Popups for the New Huawei Mate20 Pro

Huawei Consumer Business Group India announced that the company is foraying into offline retail with its flagship device, Huawei Mate 20 Pro. The company will flag-off its offline presence with popups in Delhi, Mumbai and Bengaluru across malls and corporate offices from December 4th to December 16^th 2018.

Reinforcing Huawei’s commitment to the India market, the company is looking at expanding its product portfolio and bring its entire consumer product ecosystem to the market. The company will be setting-up 100 exclusive experience zones through its retail partners for its flagship devices and plans to open 1000 stores by 2020.

As part of the retail expansion strategy, Huawei has partnered with Croma across key metro cities such as Delhi, Mumbai, Bengaluru and Hyderabad starting December 10, 2018, for sale of the newly launched King of Smartphones, Huawei Mate 20 pro.

The popup will give consumers an opportunity to experience the phone and also pre-book the device with access to many exciting offers, including a bundled offer wherein customers can pay INR 2000 on the day of pre-booking to get the latest Sennheiser PXC 550 along with the Mate 20 Pro for a total of INR 71,990 (INR 2000 above the MRP of the Mate 20 Pro)

Commenting on the expansion plan, Wally Yang, Senior Product Marketing Director, Huawei Consumer Business group said, “Technology and innovation are at the heart of everything we do at Huawei. Having laid a strong emphasis on design, innovation, and superior experience, our devices have resonated with our customers. We are at the forefront of technological innovation and are consistently investing and strengthening our footprint in the market. Post a successful online presence, we are now foraying into the offline segment by collaborating with some of the best distribution partners. As part of this strategy, we are confident that we would be able to provide firsthand experience of our premium range of products that our consumers have never seen before.”

India plays a significant role in Huawei's innovation story. The India R&D centre is the second largest facility for Huawei in the world and is a key platform, component and solutions development and delivery centre for global markets. The team has worked on customizing the product offering that is suitable for the India market and has worked with the global teams for global products such as Kirin 980 chipset and EMUI 9.0 OS.