HPE snatches crown from Dell EMC

HPE and Dell EMC are strong contenders, around half of the users would consider HPE and Dell EMC while buying their next Cloud-based Storage.

According to a report published on Fortune Business Insight, the global cloud storage market is projected to grow from $83.41 billion in 2022 to $376.37 billion by 2029, at a CAGR of 24.0% in the forecast period, 2022-2029. Meaning, more exciting competition among the brands to become the leader.

Though IBM is the leader in the Software-defined storage segment, HPE leads the Cloud-based storage category. Dell becomes the first runner up and IBM got the next. In the previous year, Dell EMC was the winner, HPE was the first runner up and Google was the second runner up.

In our Familiarity Index, HPE scored 99%, however, Dell EMC isn’t far behind – at 92%. IBM scored 75% and become second runner-up followed by AWS with a score of 70%, and Cisco with a score of 46%. Though Dell EMC isn’t a winner but the most popular brand, how? Let’s find out.

Brand name, as well as the Quality of the product, are the most important factors when selecting any brand of Cloud-based Storage.

our spontaneous awareness index, Dell EMC scored the maximum though HPE is just one point behind. This shows that both are strongly present in the market. AWS is the next with a score of 75%, followed by IBM – 68% and Cisco – 60%.

When we asked enterprises which brand’s cloud-based storage they are using, HPE wins again, and Dell EMC followed with a very close difference. IBM is the 2nd runner-up with a score of 19% followed by AWS – 18% and Cisco – 9%.

In the future as well HPE will lead, and Dell EMC will follow. Both brands are giving strong competition to each other, even last year both were neck-to-neck. Just Dell EMC was the winner and HPE was following. IBM also has a good hold followed by AWS and Cisco.

HPE and Dell EMC both are popular for their brand name and the quality of their products. IBM is recognized for its price. AWS attracted professionals for its after-sales support/service. Cisco grabbed attention for the quality of the product.