How Integration Wizards helped a pharmaceutical company transform event management?

With 90000 Doctors, 500 events, 16 countries and 6 languages. How Integration Wizards helped a pharmaceutical company transform event management?

The Challenge:

A Pharmaceutical event is a complicated process which has several stakeholders. While managed and supported by the global organization there are several local compliance requirements.

The entire process consists of setting up events, a complex localized approval flow, sending and tracking invitations, providing a personalized experience to the attendees and finally providing insight from the events to help the organization adapt to the changing requirements and expectations.

The key ROI from an event is in the insights gathered during an event. It is simple to track the number of attendees for a session; the key is going a step further to identify the potential attendees and those who choose not to attend the session.

The Approach:

The Key was to identify a complete solution that could put together various components of event management together into one seamless module using cutting-edge technologies like real-time mobility, BLE beacons, natural language processing etc.

The Solution:

Our event management platform catered to various aspects of event management including planning, approvals, attendee management, real-time insights, sentiment analysis and live polls.

The solution provides native mobile and web interface for Event Managers, Owners and organizers to plan events, setup approval workflows, invite and track attendees.

During the event, the public attendee mobile app guides the attendees through the event. The app provides complete details of the event, with the capability of interacting with other attendees, rating speakers and session. Powered with BLE Beacons the platform further helps the users navigate inside the indoor event venue. Live Polls and survey can also be set up and executed.

After the completion of the event, the platform generates insights based on the data captured during the event. using machine learning based analysis of various data points captured the platform provides key insights to the organization