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Google has unveiled Media CDN — an extensible platform for delivering immersive experiences with scale and intelligence, at the 2022 NAB Show Streaming Summit. Media CDN will enable media and entertainment customers to stream to viewers across the globe.
The infrastructure that Google has built over the last decade to serve YouTube content to over 2 billion users is now being leveraged to deliver media at scale to Google Cloud customers with Media CDN. Media CDN’s basic advantage is the Google network. The company has invested immense resources over the last decade to build enormous capacity and reach customers in 200 countries across 1,300 cities.
Media CDN sits as a bolt-on to the existing Cloud CDN portfolio for web and API acceleration and supplements it by enabling delivery. It also customises delivery protocols to individual users and network conditions.
Benefits of the platform
Media CDN can be used to achieve unparalleled offload rates, according to Google. With multiple tiers of caching, calls to origin are minimised even for infrequently accessed content. This relieves performance and capacity stress in the content origin and saves costs. These features are built into the product and seamlessly support customer content hosted on Google Cloud, on-premises, or on a third-party cloud.
The digital media and entertainment industry is experiencing dramatic growth, as audiences migrate to online experiences and content providers seek to deliver new and innovative content.
According to the Global Internet Phenomena Report, streaming video accounted for 53.7% of internet traffic, up by 4.8% from a year ago. This rapid growth of over-the-top content is straining existing infrastructure, fuelling media companies’ shift to the public clouds with their global presence and greater distribution capacities.
In addition, other use cases such as gaming, social networks, Augmented Reality/Virtual Reality (AR/VR) experiences, and education continue to fuel the need for intelligent media services and operations.