Freecharge Rolls Out Digital Donation Feature

The demonetization move has suddenly impacted the ability of NGOs to receive contributions from willing donors.

FreeCharge has launched digital donations bridges through its app. In a recently launched feature, it now has a “Donate” button on its app, through which FreeCharge users can make instant donations to leading NGOs in the country. The Akshaya Patra Foundation; Magic Bus India Foundation; GiveIndia powered - Maitri India, Foundation for Mother and Child Health, Abhoy Mission; other NGOs and Nizamuddin Dargah are already live on FreeCharge. Many more NGOs catering to the causes such as children’s education, mother and child care, care for the elderly will get added over the next few weeks.

Commenting on FreeCharge’s donations category, Govind Rajan, CEO, FreeCharge said, “Our users had reached out to us expressing their desire to be able to donate through FreeCharge. Volunteers in our product and technology team worked to roll out this feature quickly. Use of digital wallets for nonprofit contributions is a great idea that helps users stay connected with the causes they care for, in a seamless manner. In the past few days, hundreds of users have connected with us requesting to add NGOs of their choice and we are in the process of making that happen.”

The donate feature enables users to complete donations within 10-seconds in an easy and secure manner. Donors also receive tax certificates from the NGOs in respect of their donations. With this association, NGOs will also be able to lower their campaign marketing costs by reaching out to the existing online user base of FreeCharge.