Fitbit Unveils New Fashion-Forward Fitness Wristband - Fitbit Alta

Fitbit introduced Fitbit Alta, another fitness band with a slim and sleek profile. The fitness wristband can be personalized to fit your style while advanced health and fitness features make tracking workouts effortless and deliver positive motivation to keep you moving. Fitbit Alta is designed with a satin finish, stainless steel body and features a line of stylish interchangeable bands in multiple popular colors and premium materials so you can find the right style for every occasion.

In addition to automatically tracking your all-day activity, exercise, and sleep, it’s equipped with Reminders to Move, nudging you to stay active throughout the day for better health, while providing visual feedback on your progress and keeping you connected with the smart notifications you need most on a vibrant, slender display.

Fitbit Alta delivers all the most important activity stats you expect from Fitbit right on your wrist, along with new features deliberately designed to make health and fitness tracking easier and more motivating:

• Reminders to Move help you stay active and reduce stationary time.
• SmartTrack automatic exercise recognition provides a smarter, easier way to track workouts and see how exercise fits into your daily activity, giving you credit toward your weekly goals.
• Weekly exercise goals in the Fitbit app encourage you to find and embrace a more consistent fitness routine that works for you.
• All-day activity and automatic sleep tracking give you the foundational real-time health and fitness stats you need to track your progress, stay motivated and keep informed to reach your goals.
• Fitbit Alta lets you easily customize the slim, distinctive tracker to fit your personal style and create the perfect accessory for every occasion – day or night:

Sleek, modular design features a satin finish, stainless steel tracker with a custom, quick-release feature that allows you to wear Fitbit Alta as your favorite accessory at work and then swap your band instantly for a workout-friendly wristband. Available at launch in silver stainless steel, the tracker will also soon be available in a stunning, shiny gold stainless steel.

Stylish interchangeable accessory bands designed with attractive, premium materials including classic fitness wristbands, soft, premium hide leather bracelets with a beautiful natural grain, and a luxurious, hand-polished silver bangle – engineered to ensure all-day comfort, giving you the freedom to find the look that feels like you.

Easy-to-read, vibrant OLED tap display shows your activity stats and the time, which can be personalized using a variety of portrait or landscape clock face options. The tap display gives you quick and easy access to your all day stats and notifications.

Tory Burch for Fitbit Alta builds on the success of the Tory Burch for Fitbit accessories collection that transforms your Fitbit Flex into a super-chic accessory. Coming soon, Fitbit and Tory Burch will introduce new styles specific to Fitbit Alta, providing unique ways to accessorize the device.

Stay connected with the smart notifications you need. Using Bluetooth Smart connectivity, Fitbit Alta delivers call, text and calendar notifications right on your wrist when your phone is nearby through on-screen messages and a gentle vibrating alert.

Long battery life of up to 5 days on a single charge lets you live your life, track your activity all day and your sleep all night, with the assurance you won’t lose a step.

Compatible with more than 200 Android, iOS and Windows mobile devices and computers so you can access your stats and motivational interactive tools to set goals, see your progress, and cheer or challenge friends, family, and co-workers.

Fitbit Alta is available from early March 2016 for INR 12,999. Classic fitness bands available in black, blue, teal and plum (INR 2,999). Luxe soft, premium hide leather bands available in graphite and blush pink (INR 5,999); camel coming soon. Luxe hand-polished stainless steel silver bangle (INR 9,999)coming soon and shiny gold bangle coming later this year.