Fastrack dominates, overtaking boAt and OnePlus

Fastrack garners widespread recognition for the quality of its products, while OnePlus users emerge as the most satisfied in terms of their smart band experience.

OnePlus users stand out as the most satisfied and display the highest level of loyalty among all smart band users.

The Indian smart band market is booming, with a CAGR of 23.91 percent expected over the forecast period (2022-2027). This growth is being driven by a number of factors, including the increasing popularity of fitness tracking, the growing affordability of smart bands, and the increasing penetration of smartphones in India.

Our recent survey found that Fastrack is the Champion brand in the Smart Band category in India followed by boAt and OnePlus.

The Brand Affinity Index survey results for the previous year offered intriguing insights into the shifting preferences and perceptions of consumers towards various smart band brands.

Fastrack emerges as a dominant force, highlighting the brand's continued efforts to stay attuned to consumer needs and preferences. boAt also displayed strong growth, and OnePlus and Xiaomi demonstrated their steady presence in consumers' consideration sets.Interestingly, Google Fitbit entered the competition, indicating its growing potential to influence the smart band market.

In the previous year, Xiaomi emerged as the leader, and Fastrack was close behind. And this year’s Fastrack's remarkable growth in spontaneous brand awareness reflects the brand's successful efforts to establish itself as a prominent player in the smart band category.

boAt's remarkable performance signifies its growing prominence.Xiaomi closely trails behind. One Plus and Google Fitbit securednest spots, respectively, demonstrating their consistent efforts to establish brand recall among consumers.

We witnessed a fascinating trend of neck-and-neck competition among the top brands. Google Fitbit, One Plus, and Fastrack are tied for the lead, each capturing an 18 percent market share. boAt and Xiaomi closely trail behind, each securing a 17 percent market share.

The remarkable parity among the top brands demonstrates the fierce battle for consumer attention and loyalty. With no single brand clearly dominating the segment, companies must continuously innovate, offer unique features, and prioritize customer satisfaction to maintain a competitive edge.

Xiaomi, which held the top position last year, faced a shift in consumer preference this year and Fastrack emerged as the leader. boAt secured the third spot last year, while this year emerged as winner.

Fastrack, although still a strong contender, secured the second spot.Google Fitbit, known for its emphasis on health and fitness features, claimed the third spot.OnePlus and Xiaomi secured the fourth and fifth spots, respectively.

Samsung was the winner last year, followed by OnePlus and boAt. This year, OnePlus takes the lead with a commendable 65 percent score. Fastrack continues to perform well, obtaining a score of 59 percent. boAt, with a 50 percent score, clinched the third spot.

Xiaomi and Noise share the next spot, both with a satisfaction score of 38 percent. While Xiaomi's struggles, Noise has managed to maintain its position as a contender.

The previous year's Brand Loyalty survey revealed a tie between Samsung and OnePlus, both securing an impressive 99 percent loyalty score.

Now, turning to this year’s results, OnePlus stands out as the leader. Fastrack follows, though not at par with OnePlus, Fastrack has still managed to secure a considerable number of loyal users.

boAt takes the third spot, Xiaomi and Noise share the fourth spot. Google Fitbit secures the fifth spot.

Last year's Brand Advocacy survey yielded intriguing results, with OnePlus stealing the spotlight by achieving a perfect score of 100 percent. Samsung closely followed with a strong advocacy score of 98 percent.

This year, Fastrack emerges as a strong performer. Noise closely follows Fastrack and OnePlus retains its leading position. boAt secures the fourth spot while Google Fitbit rounds up the list.

Fastrack and boAt are the most popular brands, and consumers are choosing them for their quality. OnePlus and Xiaomi are popular choices for their brand name. Consumers are choosing Google Fitbit for its price and after sales support/service.

These changes in the reasons for choosing different smart band brands suggest that consumers are becoming more discerning about the features and benefits they are looking for in a smart band.