Facebook joins top Indian music labels

Social media giant Facebook has announced a collaboration with top music labels across country which will allow its 300 million users express themselves with music on Facebook and as well as on Instagram.

The company has partnered with T-Series Music, Zee Music Company and Yash Raj Films. The partnership will let users include their favourite music in videos, messages, posts, stories and other creative content.

Facebook earlier launched features such as Lip Sync Live, music stickers in Stories on Facebook and Instagram and the ability for people to add songs to their Facebook Profile. Now users can tap through to Spotify — so people can listen to the full song and discover more from that artist.

Sweden-based music streaming app Spotify was recently introduced in India and comes with features that are finely tuned to Indian music fans’ personal tastes.

The Spotify app in the country will support multi-language music recommendations which means that the app’s recommendation engine can now be tuned to Hindi, Punjabi, Tamil, and Telugu. Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, and Search results and recommendations.

With the integration of Spotify in Facebook, the social media giant aims to connect people with the music and artists they love.

The company later this year will launch a Clear History tool which will give its 2.32 billion monthly users the ability to completely delete all of the information the social media giant collects.

The Clear History tool was promised to launch last year, before the company’s F8 developer conference. At the conference, CEO Mark Zuckerberg said that the tool will work in a similar fashion as one’s clear browser history feature. With the Clear History tool, Facebook wants to rebuild the trust of its users into the platform following the Cambridge Analytica data scandal.