The Evolution of Smartphones and Wireless Headphones, Rajendra Seksaria, Chief Managing Director, Balaji Solutions Private Limited (BSPL) – Foxin Talks to Us

Foxin’s strategy to stand out in the market, make Indian brand compared to the overcrowded international brands present in the Indian consumer durables industry?

We have been present in the market for 20 strong years now and have obtained an extremely thorough understanding of the industry and how it functions. Therefore, our after-sale services are something that cannot be completed by a new player in the market.

We established our in-house brand Foxin in 2006 and are focusing on manufacturing our own products in India and strengthening our e-commerce base. We have a huge network of service backup and reliability, which we have been able to build and retain over the years.

The evolution of smartwatches and wireless headphones. Kindly provide the industry landscape

Consumer electronics as a segment is a rapidly evolving market and in the year 2020, Indian wearable market grew 144% YoY. Gadgets have become an integral part of our personal as well as professional lives. As per a report by Counterpoint, the true wireless shipments in India grew 68% YoY in Q2 2021. This growth was majorly driven by new launches in the affordable segment.

With people being more conscious and aware of their health, significant upgrades are now included in the smartwatches like easier navigations, monitoring your health and keeping track on your fitness regime. As people were working from home during the pandemic, everyone needed a pair of headphones to communicate, due to the reason even headphones as a category witnessed a surge in sales.

Details on growth, expansion and investment

We are one of the leading IT hardware & mobile accessories' distribution houses in India, with resuming our own manufacturing unit in 2019 that specializes in USB data cables, USB wall chargers, power banks for mobile phones, earphones etc. We have established a pan-India presence with 25+ branches including warehouses in 20 states.

Going forward, our plan is to focus on shifting towards the ODM business model across all verticals of manufacturing. Our long-term goal is to build a long-lasting relationship with customers on the back of mutual benefit and trust.

How much revenue has been generated so far?

Foxin had a 45% of growth in terms of distribution and an overall 100% growth in sales, post COVID-19. We had to hire 100+ people across our verticals in order to keep up with the demand.

What is the Unique selling point of Foxin?

Our in-house manufacturing facility is one of the major advantages that Foxin as a brand has. Being in the industry for 20 years has definitely helped us in building a sizable network in terms of logistics and supply chains across the country.

Foxin focuses entirely on the concept of quality, appeal and reliability. We provide affordable and pocket-friendly products which can be used by the masses. We are constantly innovating and expanding our product portfolio with new products.

List out the key achievements since inception, particularly in terms of product launches, patents, R&D investment.

Balaji Solutions was founded in 2001 by Mr. Rajendra Seksaria. We started as an IT Hardware distribution house and catered to numerous multi-million global brands across a wide variety of IT hardware peripherals and mobile accessories. In 2006, we launched our very own in-house brand Foxin, which is a very short span of time created a favourable position in the Indian market and is now aspiring for global penetration.

In 2017, Foxin Mobile Accessories vertical was launched which aims to function as a separate division with its prime focus on USB Data Cables, Power Adaptors, Wired Earphones, Wired Headphones and Bluetooth Compatibles Devices like Neckband, Headphones, Speakers, etc. With a profound understanding of the Indian market, we started our own manufacturing unit in 2019 which specializes in USB data cables, power banks for mobile phones, earphones etc.