Elista launches its first new Smart LED TV line-up powered by Google TV

Elista, a premier brand of electronics, home appliances, IT, and mobile accessories, announced the debut of its first Google TV-powered Smart LED TV line-up in India. The new ‘Xplore Smart LED TV series offers feature-loaded smart televisions with segment-leading specifications in four different (32”, 43”, 50”, 55”, and 65”) screen-size variants, ensuring a desired variant for every Indian household.

Designed to offer the most seamless streaming experience with best-in-class picture and sound performance, the Elista GTV Smart TV line-up runs on the intuitive Google TV OS and features HDR10 and Dolby Audio support for the best entertainment experience in its class. With Google TV’s seamless UI and connectivity features, consumers can conveniently navigate through the UI and access a wide variety of entertainment and content on their home screen.

Pawan Kumar, CEO of Elista, commented on the revolutionary launch: “Keeping true to our promise of reinventing the TV-viewing experience for everyone, we at Elista India are proud to introduce our new GTV Smart TV line-up. The new range offers seven high-performance smart televisions powered by the revolutionary Google TV operating system with support for Google voice commands for the most intuitive smart TV viewing experience. Completed by state-of-the-art audio and video technologies, the GTV Smart TV range is designed to deliver a cinematic viewing experience right in the comfort of your living room.”

Elista, a brand under TeknoDome, has established a reputation for delivering cutting-edge technology at affordable price points, and the company's debut Google TVs further exemplify this commitment. Powered by Google TV, Elista GTV-series smart TVs offer personalized recommendations by Google based on the user’s viewing behavior and preferences. You can customize your watchlist to add all your favorite content directly from your phone or tablet, anywhere, anytime. Google TV-powered televisions also feature a separate kid’s mode, helping guide kids to age-appropriate content.

The flagship smart TV in the new range, the Elista GTV-65UILD, powered by Google TV OS, boasts an expansive 65” (165 cm) vibrant UHD bezel-less display encased in a meticulously crafted frame, bound to elevate the aesthetics of your living room. The massive 65” UHD screen supports HDR10, which enhances shadows and highlights and is complemented by Dolby Audio to let you stream your favorite movies and shows on OTT platforms in their truest form. The GTV-55UILD, GTV-43FILD, and GTV-32HILD also come with integrated sound bars to ensure best-in-class sound delivery.

The Elista Xplore Series Google Smart LED TV line-up ensures a hassle-free connectivity experience with Bluetooth 5.1, Dual Band Wi-Fi (2.4GHz and 5GHz), Apple TV support, and built-in Google Chromecast support. The new Smart LED TVs feature 3x HDMI, 1x RF, 2x USB, and 1x AV In to ensure seamless connectivity with external accessories such as gaming consoles, music systems, soundbars, etc.

The Elista Xplore series offers versatile placement options, whether wall-mounted for a sleek look or positioned on a cabinet using the bundled table-top stands, at no additional cost. The new Elista GTV range starts at just Rs. 16,999 and is available at all leading consumer electronics stores.