Dell, HP, and Lenovo continue to dominate

HP holds a strong position in the minds of users, with four in every five users spontaneously recalling the brand, and nearly half of the users considering Dell or HP for their next desktop PC purchase.

Dell, the Champion brand in the Desktop PC category, is mostly revered for its brand name and quality products, while Apple users emerge as the most satisfied in terms of satisfaction.

The landscape of the desktop PC market in India has experienced both challenges and growth in recent times. Amidst a year marked by uncertainties and disruptions, the traditional PC market, encompassing desktops, notebooks, and workstations, demonstrated resilience, recording a modest year-on-year growth of 0.3 percent in 2022, totaling 14.9 million units.

However, the final quarter of 2022 saw a significant decline of 28.5 percent, underscoring the market's vulnerability to external factors. As we look ahead, the forecast for the desktop PCs market projects a marginal volume growth of -0.1 percent in 2024, reaching a volume of 5.20 million pieces by 2028.

The survey results reveal the continuing dominance of Dell and HP. Dell maintains its lead, followed closely by HP. Lenovo secures the third position. However, Apple makes a significant entry this year, indicating its growing popularity among consumers.

Interestingly, the landscape in the desktop category mirrors that of laptops. HP closely follows Dell showcasing its consistent performance across both laptop and desktop segments. Lenovo secures the third spot in this category as well, further solidifying its position as a reliable brand for desktop PCs.

Last year's top spot was shared by Lenovo, HP, and Dell, indicating close competition among these renowned brands. However, this year, HP secures the top position with a notable score of 81percent, followed closely by Dell at 79 percent, and Lenovo at 75 percent.

Acer emerges as the next contender in the racewith a score of 72 percent. Asus follows closely with a score of 66 percent.

The survey findings suggest that consumers still place trust in well-known brands like HP, Dell, and Lenovo.

The ongoing rivalry between Dell and HP continues. Last year, both brands were neck and neck. This trend continues this year, with HP securing the top position with a usage share of 24percent, closely followed by Dell at 22percent.

Lenovo follows as the next prominent player with a usage share of 17percent. Meanwhile, ASUS and Acer are locked in a tight battle to expand their user base, with Asus garnering a usage share of 18percent and Acer at 14percent.

Dell and HP are continuing to lead the way, with a score of 48and 47percentrespectively. Lenovo stands as the third contender with a score of 35percent.

Surprisingly, Apple desktop's future consideration surged to 25 percent from the current user base of 5 percent, indicating increased consumer interest and confidencein the brand.

Asus, on the other hand, stands at 12percent, reflecting its position as a brand with dedicated followers but facing stiffer competition from other players in the market.

Last year, HP was the winner,and Dell, Acer, Apple, and Lenovo followed in the ranking.However, this year, Apple has taken the lead,and Dellmaintains its second position.HP slipped to third spot, while Lenovo and Acer follow respectively.

Apple leads in brand satisfaction, highlighting successful consumer connections. Dell and HP should learn from this to maintain or regain positions. Lenovo and Acer must focus on improving customer satisfaction to elevate their market standing.

Last year, HP was winner in terms of brand loyalty, Acer and Dell followed closely. Apple, Lenovo, and ASUS also garnered notable loyalty scores.

However, this year's survey indicates a shift in brand loyalty dynamics. Apple has emerged as the leader. Dell retains a solid position, showcasing its continued efforts in maintaining a loyal customer following. HP follows closely, whileLenovo and Asus also demonstrate respectable loyalty scores.

Last year's finding showcased HP's highest loyalty, andDell'shighest brand advocacy. Dell users were loyal and eager to recommend, reflecting satisfaction and trust in the brand.

However, this year's survey indicates some shifts in brand advocacy dynamics. Apple has emerged as the leader with a score of 78 percent. Dell is next with a score of 63 percent followed by Lenovo - 56, HP - 52, and Acer – 48 percent.

Dell and HP's strong position as a preferred brand can be attributed to two critical factors: brand name and quality.

For Lenovo, the focus on quality appears to be the primary reason why users opt for this brand. Apple's appeal lies primarily in its brand name. And Asus's competitive edge appears to be its pricing strategy.