Dell, HP, and Lenovo are the top players

Dell, HP, and Lenovo hold sway, yet Apple shines with unbeatable loyalty and advocacy.

Nearly three in every four users could spontaneously recall Dell, and half of the users would consider Dell while buying their next laptop.

As the world continues to adapt to a new normal, the demand for laptops has surged, driven by remote work, online learning, and increased digitalization. The projected growth of the Indian laptop market at a CAGR of 6.7 percent until 2028.

In the fiercely competitive landscape of the Indian laptop market, Dell emerges as the undisputed champion brand, capturing the hearts of consumers with its brand name and product quality. Dell's position as a frontrunner in the industry is expected to endure and flourish.

The year 2021 witnessed a continuation of Dell's dominance in the Indian laptop market, maintaining its firm grip on the top position. Building upon its success from the previous year, Dell further solidified its position as the champion brand. HP, a strong contender, secured the first runner-up spot, staying true to its performance in the preceding year.

Lenovo, Apple, and ASUS completed the top five list, with each brand making valuable contributions to the market.

Last year, Dell and Lenovo emerged as the frontrunners. Both brands demonstrated their prowess in leaving a lasting impression on consumers. HP closely followed, securing the third spot.

Notably, this year's findings saw a shift in the top five list compared to the previous year. Lenovo surpassed HP, signalling a potential upward trajectory for the brand. This achievement underscores Lenovo's efforts in enhancing its brand visibility and appealing to consumers as a preferred choice.

Apple remains a prominent brandfor consumers looking for premium laptops.

Dell, once again, emerged as the leader, maintaining its dominance with a significant score of 24 percent. HP surpasses Lenovo to secure the second spot with a 20 percent score. Lenovo's progress demonstrates the brand's successful efforts to appeal to consumers and strengthen its position in the market.

Acer and Asus continue to hold their ground with scores of 15 percent and 13 percent, respectively. Surprisingly, Apple wasn’t able to make its appearance in the top five, scoring 7 percent, which indicates that while Apple is a well-regarded brand globally, it faces challenges in establishing a substantial foothold in the Indian laptop market.

Dell emerges as the clear winner securing an impressive 50 percent score. HP secures the second spot with a respectable 39 percent score. While it may not have overtaken Dell this year, HP's performance reflects its enduring appeal among consumers.

Lenovo and Apple share the spotlight, each securing a 24 and 10 percent score respectively. This finding indicates that these brands are in close competition when it comes to future laptop purchases.

Apple and Lenovo emerge as the top performers in brand satisfaction, with scores of 65 percent and 59 percent, respectively. Apple's reputation for offering premium products with seamless user experiences has resonated well with consumers, reflected in their high satisfaction levels.

Dell and Asus share the third spot with a satisfaction score of 46 percent. HP secures a score of 40 percent, facing some challenges in meeting consumer expectations. And Acer, with a satisfaction score of 25 percent, faces the challenge of addressing consumer needs more effectively.

Apple continues to demonstrate its ability to build and maintain a loyal customer base, scoring 62 percent in brand loyalty. Dell, the reigning champion from the previous year, maintains a strong loyalty score of 45 percent.

Lenovo grabbed the third spot, securing a loyalty score of 44 percent. Hp is next in the top five list with a score of 35 percent. Asus secures a loyalty score of 31 percent, indicating some challenges in building and retaining a loyal customer base.

Apple once again emerges as the leader in brand advocacy with an impressive score of 65 percent. Dell secures a commendable score of 54 percent in brand advocacy, showcasing the brand's ability to win the trust and recommendation of its satisfied customers.

HP follows closely behind Dell with a brand advocacy score of 46 percent. Asus and Lenovo, with advocacy scores of 39 percent and 35 percent, respectively, demonstrate their competitive presence in the market.

Dell and HP users prioritize the brand's reputation and product quality, making it a compelling choice for them. Lenovo stands out for effectively catering to two key factors: brand name and price.

Apple is attracting users who value the premium and aspirational image associated with the brand. Additionally, Apple's focus on providing exceptional after-sales support and service reinforces the brand's reputation for customer care. And Asus users prioritize price as a key factor in their brand choice.