Dell defeated HP in the business laptop race

Brand name and quality of product are the most important factors while selecting a Commercial Laptop.

Though the pandemic is over, many professionals are still working from home and enterprises have adopted hybrid work. These professionals require a powerful, yet portable laptop packed with numerous security features to protect them from various threats as they might be using an insecure network. So, let’s have a look which brand is most popular and why among the professionals.

Last year, PCQ Enterprise Choice Awards 2021, HP was the champion brand, and this time Dell has come out on top in the commercial laptop segment. HP grabbed the 1st runner-up spot followed by Lenovo. Lenovo consistently manages to retain its second runner-up spot.

In the Familiarity Index, Dell grabbed the top spot with a score of 100. HP trailed with a score of 90. Lenovo was a distant third with a score of 53, followed by Acer and Apple at 41 and 34 respectively.

In the Spontaneous Awareness, each brand fought neck and neck. Both Dell and HP were on top with a score of 98, followed by Lenovo at 97, Apple at 88, followed by Acer at 83.

Eight in every nine users would consider Dell while buying their next Commercial Laptop.

(Put Dell at the first spot, then HP, Lenovo, Apple, and Acer with their respective scores. Also Keep the brand name “Acer” not Acer Group in all the scoring graphs)

So last year, 31% of our survey respondents were using Dell laptops and this time it’sup to 46%. HP has also gone up from29 to 34%. However, Lenovo went down from 9% to 5%. Acer looks to have benefited and came in at the third spot with a score of 11%. Asus is at the fifth place with only 2%.

When we asked our participants for their future preference, Dell again came on top with a score of 89. HP was strong at the second place with a score of 85. Lenovo seems gaining for the future, followed by Acer and Asus.

What’s the reason behind choosing the current commercial laptop brand? Most of the participants chose brand name and quality of the product as their top priority. Dell and HP both impressed with both of that. Acer and Lenovo were mostly preferred for after sales support/service, Asus for quality and Apple for its brand name.