Dell and HP lead once again

Around two in every three users could spontaneously recall Lenovo, Dell, or HP, with two in every five users expressing consideration for HP while purchasing their next gaming laptop.

Dell users not only display the highest levels of satisfaction but also enjoy the highest loyalty and advocacy.

As the global gaming laptop market witnesses rapid growth, the Indian gaming laptop segment is also experiencing a surge in demand driven by the increasing popularity of gaming among youth and professional gamers.

With the expected Indian gaming laptop market growth projected at a CAGR of 11.3 percent, reaching US$21.35 billion by 2030, the competition among the leading gaming laptop brands is likely to intensify as they continue to cater to the evolving demands of gaming enthusiasts.

The survey reveals that Dell continues to dominate the gaming laptop category, securing its position as the champion brand. Following closely behind is HP as the first runner-up. Both brands have managed to maintain their lead, indicating their popularity and trust among gamers.

Lenovo and MSI made it to the top five list, while Lenovo's position remains stable, MSI's entry demonstrates its growing appeal among gamers.

The competition in this space remains fierce, with brands like Asus and Acer striving to regain their positions.

The survey indicates that HP has garnered significant popularity in the Indian market, with an impressive score of 96 percent. Dell closely follows with a score of 65 percent, indicating that it is also a well-known brand among the target audience.

Lenovo, Asus, and Acer secure their positions in the top five list with scores of 66 percent, 63 percent, and 53 percent, respectively. While Lenovo's performance is noteworthy, Asus and Acer's scores demonstrate their moderate recognition in the market.

Dell continues to maintain its lead among respondents, with 22 percent of users opting for Dell gaming machines. HP follows closely with a usage share of 18 percent, indicating a strong presence in the market. Lenovo, on the other hand, has made significant progress, securing the third spot with a usage share of 17 percent.

Asus, known for its gaming-focused products, holds a respectable 16 percent share. Meanwhile, MSI has also managed to make it to the top five list, with a usage share of 15 percent.

HP continues to enjoy a positive outlook for future purchases, with 39 percent of respondents expressing their interest in buying an HP gaming machine. Dell, not far behind, follows closely with a strong showing of 35 percent.

MSI and Asus share the next spot with 26 percent each. Lenovo secured the fifth spot with 25 percent consideration score. Lenovo's strong position can be attributed to its consistent efforts in developing gaming-oriented products and building a loyal customer base.

Last year, HP was the leader in terms of satisfaction, Dell closely followed. This year's Brand Satisfaction scores present some notable changes in the rankings.

Dell maintains its position as the leader with a score of 74 percent. HP follows with a score of 61 percent, Acer and Asus exhibit improvements, securing the third and fourth positions, respectively, with scores of 55 percent and 40 percent. Lenovo, on the other hand, follows closely with a score of 39 percent.

Last year's survey revealed a fierce competition between Dell and HP. This year's results present some significant changes in the rankings. Dell continues to leadwith a score of 68 percent. HP follows with a score of 56 percent.

Lenovo secures the third spot with a score of 44 percent. MSI makes an appearance in the top five list with a score of 36 percent. Acer follows closely with a score of 27 percent.

Dell maintains its leading position with a score of 79 percent, HP follows closely with a score of 72 percent, demonstrating a continued strong base of advocates.

MSI makes a significant impact this year, securing the third spot with a score of 68 percent. Acer follows with a score of 55 percent, reflecting a positive advocacy trend.

Lenovo, which held the second runner-up position in the previous year, experienced a notable decline in brand advocacy, achieving a score of 28 percent this year.

Dell and HP users prioritize brand name and product quality as their primary reasons for choosing Dell and HP gaming laptops. Lenovo users, on the other hand, prioritize price and after-sales support/service.

MSI users prioritize price as their main consideration, indicating that MSI's competitive pricing strategy effectively attracts budget-conscious consumers. Lastly, Asus users emphasize after-sales support/service when choosing their gaming laptops.