Data Security and High-End Encryption

Amid the global Covid-19 pandemic, cyber security industry has nearly doubled in size, with revenues growing in security products and services from $5.04 Billion in 2019 to $9.85 Billion in 2021, as per the report by the Data Security Council of India (DSCI). The growth was majorly stoked up by rapid digitalization, increased regulatory attention on data and privacy, and raising awareness of cyber threats, among other factors. Simultaneously, India's cyber security workforce strengthens from 110,000 employees in 2019 to 218,000 in 2021, while talent shortages remain.

Cyber security solutions lack effectiveness against modern attacks as they don't have visibility into activity across multiple technology layers. Organizations will only stop complex attacks if they take a unified approach and mix data-centric threat mitigation by protecting all the paths to their data. As a result, cloud cyber security is a rising concern for many organizations, particularly cloud solutions, to store their clients' confidential data. In addition, cloud contact centers need a robust cyber security framework if they wish to continue operating in the future. Identifying a solution that unifies from the edge to applications will differentiate between recognizing a problem before it becomes a data breach.

Vidhu Nautiyal, Co-Founder and Chief Revenue Officer, CloudConnect Communications Pvt. Ltd

From consultation to implementation and management of security controls and frameworks, services companies have consumed security rights from DevOps to ensure that their end-user and client's data and privacy are protected. Likewise, mobile/cloud PBX comes with a list of benefits for its customers which includes better data security, massive cost and time saving, integration and flexibility across devices (both mobiles as well as desktop/laptop), real-time monitoring and report analysis, and has an increased redundancy and disaster recovery rate amongst others.

The Asia-Pacific region, including India, handles 58% of the overall revenue generated in cyber security products. At the same time, demand from North America was vigorous during the pandemic, almost doubling from 2020.

Governments worldwide have been primarily motivated to limit how end-to-end encryption has been mainly motivated. The three key factors – are improving law enforcement's ability to conduct investigations, dealing with particularly egregious content such as Child Sexual Abuse Material, and the potential for misinformation to spread without adequate checking and balances. Countless measures reveal that the false binary between encryption and public safety is frequently dramatically exaggerated.

Cyber security is now a crucial agenda and offers enormous opportunities for the tech industry to build innovative solutions and services. With enabling policies and expanding skilled talent pool, India is mushrooming its cyber security capabilities and gradually becoming the hub for all things digital with security and trust as its foundation.

With all the advancements in technology and data security, there is also the risk of cyber-attacks raised. It is important to note that while the concept of ‘Unified Communication’ has helped in integration of multiple enterprise communication tools such as voice calling, video conferencing, instant messaging (IM), presence, content sharing, etc. into a single, streamlined interface, with the goal of improving user experience (UX) and productivity. However, this also makes businesses vulnerable to unscrupulous individuals and can put communications at risk as an attacker would love to exploit your business VoIP network when you're not looking. Additionally, scarcity of professionals to secure and manage the online world has led to a massive demand for cyber security professionals.

The ever-growing and dynamic cyber threat environment need highly nimble and up-to-date cyber professionals to protect businesses. "With the profusion of technologies and developing domains, finding the correct fit is a challenge, and there is a tremendous demand versus supply gap in the talent market. However, planned up-skilling of existing cyber teams in selected areas, especially for cloud and data security, can push organizations to stay ahead of the curve.

The solution for this is simple but time-consuming, either internal organic growth or long-term contractual engagements. The attackers spend a lot of time finding the spot and hitting it where it hurts the most, so the professional needs to know better than the attackers. With mostly employees on work from home, the number of cyber-attacks has increased to 300% in the last year alone. In a market research survey, it has been found out that where we need ten cyber security professionals in a team, we only have three that are 30% cyber security experts in their group. Small and medium-sized organizations that do not have cyber experts outsource their security services to various cyber security vendors. So, the hour's call is how SMEs and enterprises can work together to fill this gap. Furthermore, Artificial Intelligence (AI) could also be a better option in preventing cybercrime; it can identify the patterns of behaviour that show something unusual.

Author: Vidhu Nautiyal, Co-Founder and Chief Revenue Officer, CloudConnect Communications Pvt. Ltd