CREO Unveils Its First Smartphone "MARK 1" Running on Feature Rich Fuel OS

NEW DELHI, INDIA: Indian startup CREO has finally unveiled Mark1 priced at Rs. 19,999.

The main highlight of Mark 1 is its proprietary Fuel OS with a promise of monthly software updates which makes the user feel like they are using a new phone. The updates will also be inspired by suggestions from its community of users.

Sai Srinivas, CEO and Co-Founder, CREO said, “People suggesting new features will be credited for their contribution and this is how we make Android better. This is how we make it truly inclusive through engagement.”

Mark 1 aims to hit a sweet spot with multiple USP’s like an intuitive UI called Sense that makes the search simple. Similarly, Echo is other interesting software feature which is an answering machine built into the phone.

The Creo Mark 1 supports dual SIM (Micro-SIM + Nano-SIM) and under the hood lies 1.9GHz True OctaCore MediaTek Helio X10 processor with 3GB RAM. The Mark 1 with its sleek metal body, protected by Gorilla Glass 3 on both sides and 2.5D curves, comes in Gun Metal Black with a 5.5” screen and a Quad HD display yielding an astonishing 534 PPI with 21 megapixel rear camera with 8 megapixel front camera. The camera offers 4K video and slow motion at 120fps in full HD and the camera app supports 3D and panorama modes. The phone will come with 32GB storage and is expendable to 128 GB via microSD card. On the connectivity part the Mark 1 offers 4G LTE, Wi-Fi 802.11 b/g/n/ac, Bluetooth 4.0, with GPS options. The smartphone is powered by a 3100mAh battery.

With customization as the key driver CREO will allow users engrave a 40-character message on the side if the phone is ordered on the company website. The first 2,000 buyers will get free engrave. Apart from that the phone's capacitive buttons can be customized.

Quoting the number of mobile theft cases every year the CEO emphasized on robust tracking with Mark 1 having a sophisticated tracking feature were if the phone is lost then it can be tracked even after factory reset or SIM card removal.

Sai Srinivas said, "Mark 1 thrives on a healthy Android community which is inclusive with first-of-its-kind community update system. We have worked really long and hard to develop a product that changes the way hardware is looked upon. Our Fuel OS gives a new phone experience every month with sound features to boost performance and functionality."

The next OS updates featuring photo editor, customizable echo messages for different callers, and a selfie screen flash will be rolled out on May 13.

Shubham Malhotra, CTO and Co-Founder, CREO, added, “Our single focus was on building experiences unheard of on any smartphone or any operating system. With always evolving software on a future-proof hardware, we’re confident of showcasing how hardware can be differentiated by virtue of the software that runs it.”

The phone will be available on Flipkart and Creosense.com along with 106 support centres in 96 cities in partnership with HCL Care.