ConvertCart: Same Feather Birds Flock Together

Solution Requirement

ConvertCart deploys tools like behavioural analysis, split testing, and intuitive personalization to help its clients save hundreds of dollars in marketing costs. The company considers a project done only when they are able to show marked improvement - such as up to 10 per cent in 120 days - in web conversion rates.

The company can achieve these targets and more only when they operate on the collective foundation of the right resources and tools. At any given time, ConvertCart is running thousands of tests, servicing clients across 21 industries. Throughout the various stages of the optimization journey, the company’s customer service and internal communication need to be blazing fast. And that’s where Flock comes in.

Solution Deployment

Sometimes, all the people that one wishes to keep in touch with are not in the same geography, or sometimes not even in the same time zone. However, with Flock and its ability to support multiple teams with public and private channels, ConvertCart has managed to bring all its diverse functions under one roof. The company has Flock channels for different teams as well as for different projects.

Better conversations and collaboration: For organizations like ConvertCart that serves clients across the globe, there is nothing more important than accountability. And that’s precisely what is lost when they depend only on emails for internal and external communication. ConvertCart does a really good job of streamlining all its conversations with different clients. The customer servicing team doesn’t have to search through hundreds of threaded messages to pick out one important message or media.

The team is building a feature called Intelligent Search (or intelli-search) that is touted to increase website conversion rates by as much as five per cent. For this to happen, teams are dealing with the inevitable to and fro of information the smart way - by using Flock’s lists, to-dos, and reminders.

Solution Benefits

The engineering team, for instance, has integrated Sentry with Flock for error tracking and GitHub for code conversion management. Thus, whenever the team runs tests for its clients, they get instant notifications in Flock. Plus, the team can track the entire lifetime of a bug or an issue reported within a single channel in Flock - say right from the time code is written, so when it’s reviewed and finally deployed.

The sales team to has plugged in an integration to track all the payments received. So, whenever ConvertCart closes a deal, the team gets a notification, which also doubles up as a reason for the team to celebrate. Ultimately, ConvertCart is all about one ambitious e-commerce conversion project after another.