Cisco sweeps the competition in the enterprise networking space

Cisco is the clear winner with a lead on its closest competition. In future, seven in every eight users would consider Cisco while buying their next Networking Products.

Today, without internet connectivity, we can’t even imagine the world, be it personal or professional. Connectivity required some bridges:It could be a switch, router, access point, etc. We are moving to the next gen 5G connectivity, and networking devices play an important role in makingthis possible.

Cisco is the winner in the networking category. D-Link was the 1st runner-up and Juniper Networks followed. Compared to the last year’s results, D-Link and Juniper Networks exchanged their spots.

Cisco sweeps the competition in this category. It is a clear winner in all the segments. In the Familiarity Index, it achieved a cent per cent score. D-Link gained and is at 71%. Juniper came in third with 54%, followed by TP-Link 34%and HPE Aruba 26%.

Apart from brand name and quality of product, initial price and after sales service are equally important while selecting any brand of Networking Products.

(Please replace HPE with HPE Aruba)

In our Spontaneous Awareness of the brands survey, Cisco gets the maximum recall score of 98%. Last year it was 100%. Next is D-Link and Juniper with a marginal difference of 96% and 94% respectively, followed by TP-Link 89% and HPE Aruba 80%. D-Link gained a lot compared to last year, it was on fourth place and this time it jumped to second spot. It’s a huge achievement.

In the current usage as well, Cisco is on top at 59 per cent. D-Link is the second in the race with 23%. Juniper is at 12% followed by TP-Link6% and HPE Aruba4%.

Once again D-Link jumped two steps beating Juniper and TP-Link while last year it was on fourth place. Similarly, TP-Link moved to fourth place from fifth last year.

In the future as well, Cisco is strong at 88%. Though Cisco is on top, that’s down from last year’s 97%. So, who is gaining? Once again, it’s D-Link at 68% a huge jump from 28% last year. Juniper also lost from 58% last year to 43% this time around. TP-Link is next at 8% followed by NETGEAR at 3%.

Why is Cisco on top? Because of its brand name and quality of product. D-Link and Juniper are considered for quality of product. TP-link for its pricing and HPE Aruba for its quality of product.