Tech giant Apple has introduced Apple TV+, an ad-free original video subscription service which will feature artists such as Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more.
Apple TV+ will act as a new home for the storytellers featuring exclusive original shows, movies and documentaries bringing together the different ways to discover and watch shows, movies, sports, news and more in one app. The app will seamlessly work seamlessly iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices.
Consumers can subscribe to and watch new Apple TV channels, only paying for the services they like to watch like HBO, SHOWTIME and Starz — all on demand, available on and offline. Users can also enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new, personalised Apple TV app.
Starting May 2019, users can subscribe to Apple TV channels à la carte and watch them in the Apple TV app, with no additional apps, accounts or passwords required. Apple TV channels include popular services such as HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin and new services like MTV Hits, with more to be added over time around the world.
The app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue. Optimum and Suddenlink from Altice will be added later this year.
The pricing and availability for the Apple TV+ video subscription service will be announced later this year. The Apple TV app will be available on Samsung smart TVs on Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.