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Bharti Airtel and Samsung broadcasted a strategic association to bring a variety of reasonably priced 4G smartphone choices for users. This partnership forms a part of the Airtel’s ‘Mera Pehla Smartphone’ initiative. Airtel under this initiative, Airtel plans to partner with device manufacturers to make an open ecosystem of inexpensive smartphones.
The top four models from Samsung’s popular Galaxy J-series range – J2 (2017), J5 Prime, J7 Prime, and J7 Pro - will be available with attractive cashback offers, bringing down the effective price of the device and making them highly affordable for customers.
All devices will come bundled with Airtel’s special recharge pack of Rs 199 that offers 1GB data/day and unlimited calling to enable best-in-class experience on India’s leading smartphone network.
The Rs 1500 cashback will be distributed to consumers over 24 months. At the end of 12 months, customers who have done recharge (in any denomination of their choice) worth Rs 2500 will be eligible for the first instalment of Rs 300. They will be eligible for the second instalment of Rs 1200 provided they complete another set of recharges worth Rs 2500 over the next 12 months.
| Model | Features | Market Price | Cashback | Effective Price |
| Samsung Galaxy J2 (2017) | 4.7” display; 1.3GHz quad-core, 2000 mAh battery; 1GB RAM; 8 GB ROM (expandable to 128 GB); 5 MP Rear Cam, 2 MP Front Cam | Rs 6,990 | Rs 1,500 | Rs 5,490 |
| Samsung Galaxy J5 Prime | 5” display; 1.4GHz quad-core, 2400 mAh battery; 2GB RAM; 16 GB ROM (expandable to 256 GB); 13 MP Rear Cam, 5 MP Front Cam | Rs.11,990 | Rs 1,500 | Rs 10,490 |
| Samsung Galaxy J7 Prime | 5.5” AMOLED display; 1.6GHz octa-core, 3300 mAh battery; 3GB RAM; 16 GB ROM (expandable to 256 GB); 13 MP Rear Cam, 8 MP Front Cam | Rs.13,900 | Rs 1,500 | Rs 12,400 |
| Samsung Galaxy J7 Pro | 5.5” AMOLED display; 1.6GHz octa-core, 3600 mAh battery; 3GB RAM; 64 GB ROM (expandable to 256 GB); 13 MP Rear Cam, 13 MP Front Cam | Rs. 19,900 | Rs 1,500 | Rs. 18,400 |
The offer would be available all across India starting January 7, 2018. Customers can purchase the smartphones from any Samsung retailer and get the recharges done at any Airtel retailer.
After sales support for the device will be provided by Samsung through their service network. The ownership of the 4G smartphone is complete with the customer and there is no need to return the device to Airtel/Samsung at any point to claim the cash benefit.