Aircel to Provide Easy to Discover Localized Value Added Services (VAS) with A!LIVE

Aircel, today launched A!LIVE in partnership with Celltick. A!LIVE is a mobile marketing service by Celltick Mobile Media’s LiveScreen platform. The service is aimed to provide easy to discover localized Value Added Services (VAS) to Aircel customers, resulting in strong incremental revenue.

Aircel subscribers will be able to easily access relevant VAS products and services based on their location, context and purchase history. Celltick markets content and gaming services, mobile coupons, operator services, mobile advertisements and other infotainment services using the managed service.

Anupam Vasudev, Chief Marketing Officer, Aircel, said ,“By utilizing highly targeted mobile marketing content to subscribers, the Celltick managed service A!LIVE will help our subscribers to easily discover the vast range of  VAS genres like news, sports, lifestyle, entertainment and many more, thereby leading to increase in the adoption of these services. A!LIVE will pave the way to more personalized mobile interactions for subscribers, helping build subscriber loyalty and satisfaction.”

LiveScreen is Celltick’s patented platform designed specifically to maximize mobile marketing for operators while providing an easy to use interface for mobile infotainment. Celltick delivers and manages services to help operators gain incremental revenue from mobile marketing.

“LiveScreen’s mobile marketing service A!LIVEwill help Aircel strategically leverage their network to increase competitive edge,” says Abraham Punnoose, Managing Director, Celltick India & Africa.“The ability to provide an easy to use interface for enabling high value services would enhance the adoption of the services for Aircel. Celltick will provide highly targeted marketing capabilities creating more personal mobile interactions for subscribers, helping to increase satisfaction and reduce churn"