6 Step Guide for Social Media Marketing Success

By Sahil Chopra, CEO & Founder, iCubesWire

“Social media replaces nothing, but compliments everything.” – Neal Schaffer

Initially the concept of social media marketing (SMM) does not attract a lot of minds. It was considered as just one of the digital marketing tools, but gradually with time it has turned up as an important channel of marketing for business of all sizes.

Moreover, SMM is not rocket science. It is simple if done in the right way, with the right step. Or let’s say six right steps.

Sahil Chopra, CEO & Founder, iCubesWire

Here are Six Steps to achieve Social Media Marketing Success

1. Know where you stand at the moment

“Know thyself. Know the customer. Innovate.” – Beth Comstock
First thing first, so before moving on with big plans, strategies and so on, you need to know where you are at the very moment. A few things to consider are as follows:

• Currently active social media platforms
• What is the optimization level of the active platforms
• Which platform is giving most returns

2. Define your Target Audience

An adult will be more interested in investment plans than a teenager; thus, being specific is the key. Know your market, your customers and then aim towards your strategy accordingly.

Right from age to location, job title, income, most used social network; you need to know it all. Remember, even the best social media marketing plan can fail if targeted at the wrong audience.

3. Identify key measurement metrics

There’s no point in putting efforts, if you can’t measure them. It’s not just about the number of followers; the measurement has to be in terms of monetary gains.
Some of the measurement parameters are as follows:

• Reach
• Conversion Rate
• Duration Spent on Website
• Total Shares

4. Make Content the King

Content is one of the most important things to be considered. You need to have an engaging content that can both be created and curated. The best part is that there are different types of content that can be shared on social media platforms for attracting audience. It is not just restricted to blog posts; it contains images, videos, company news, infographics and so on.

5. Identify the right Social Media Management Tool & Invest in it

There’s a difference between hard work and smart work. Social media management tool helps you to ease your efforts. The tool will schedule your posts ahead of time. Thus, all you need to do is sync your content with social media management tool for witnessing success result.

6. Re-evaluate and Work

Last step but certainly not the least is re-evaluation. You need to keep a track of your social media marketing progress. Ensure that each of your steps is leading towards success and if not, then figure out where you lack behind and work on it.

Last Note

Social media marketing never works as per any thumb rule. It keeps on evolving with time. Thus, you need to keep changing and optimizing your strategy as per the need of the hour. However, before defining any strategy, once go through the aforesaid steps.