5 instant ways to drive more traffic to your E-commerce Business

Authored By - Yatin Hans, Co-founder, Bigsmall.in 

Today, E-commerce is the clear future of retail business. There are various E-commerce giants who have reshaped the trend of shopping in India with their impressive branding strategies and digital marketing.

As a trending e-commerce website, these players have invested immensely in coming up with new ways to drive traffic and sales to their online store. However, some sales prove to be highly profitable for the store but others are not able to find any traffic to their website.

So, here we have collated five powerful tools of digital marketing which can help you in driving more traffic to your E-commerce business.

1. Social media marketing

Social media marketing channels like Facebook, Instagram, Twitter, etc. play a crucial role in establishing and strengthening your online presence. Try to identify the best social media channel for your business keeping in mind your consumers’ interest and marketing budget.

For example, when you have to reach out to the different set of customers belonging to diverse places, Facebook and Instagram can bring the landslide of customers visiting on your E-commerce website.

2. Search engine optimization

Search Engine Optimization is one of the biggest priorities of E-commerce websites nowadays. It requires a creative to strategy to improve search engine rankings which results in more traffic, leads, higher sales and conversion. SEO is considered as one of the best tools for digital marketing as the customers coming via search engine comes in with a buying intent.

The keywords relevant to your audience standing out from your competition play a vital role in driving more traffic to your e-commerce website.

3. Content marketing

Content marketing mainly involves blogging and unique product descriptions. If you want to increase traffic to your website then blogging should be a must-have in your content marketing strategy. Blog about anything related to your market trends, industry, events, etc. Search Engines help you position your E-commerce brand as high as possible if you keep the content fresh and informative.

4. Pay- per- Click advertising

PPC is a valuable form of advertising due to its nature. In PPC advertising, the advertiser of the E-commerce website can only pay for the actual clicks on their website. In this type of advertising, you can immediately bring your E-commerce website to attention. It is less time-consuming when it comes to driving the traffic to your E-commerce website. Optimizing for the main and relevant keywords can bring a sudden rush of buying intended traffic of consumers.

5. Paid ads on Facebook and Instagram

When it comes to reaching out to more people, Facebook and Instagram ads play a major role in driving huge traffic to your E-commerce business. Beyond engaging customers to keep your business active, Facebook and Instagram through their paid and sponsored ads are successful in bringing the boom to driving traffic on your website. You can create a whole new market for your customers on Facebook and Instagram by customizing the audience, their interest, age and are required for your online business within your budget.