5 Free Digital Marketing Tools Every Small Business Owner Needs

In this digital age, any business without a digital strategy is bound to fail. Digital marketing is important if you want to gain new customers or to build deeper relationships with existing ones. However, many small businesses find it hard to build their online business due to budget constraints.

We have shared below 5 such free digital marketing tools that can be implemented for an effective digital marketing strategy.

Google Analytics

Google Analytics is one of the world's most recognized free web analytics service. This freemium web analytics service tracks and reports website traffic and combines multiple analytical features for mobile as well as traditional users.

It is integrated with AdWords and users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

Google Analytics shows high-level, dashboard-type data for the casual user and more in-depth data further into the report set. It can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

Keyword Planner

One of the best research tools available for SEO purposes Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

Hootsuite

Hootsuite is a platform for managing social media in which the system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and more.

It helps businesses, SMEs, and start-ups to execute targeted social media strategies across their organizations so that their message can be converted into meaningful relationships that matter.

The free version allows the user to connect and manage up to three social media profiles and comes with a 30-day risk-free period.

BuzzSumo

BuzzSumo can be used for content marketing and SEO campaigns. It has the ability to quickly identify what content is working well in an industry and who the major influencers are. Content marketing is not only essential to SEO, but to digital marketing as well and this means that you must have access to useful and relevant content if you want to make a difference.

All you need to do is to input the key phrase or long-tail keyword that you wish to promote and BuzzSumo generates a list of the most popular posts (related to your area) that are currently trending.

SimilarWeb

SimilarWeb is an online digital market intelligence tool that provides traffic and in-depth marketing insights for any website. With a single click, you can not only get a quick overview of a site's ranking and reach but also its user engagement. By entering a specific website URL, or doing a category search by industry or country, users get access to data from the top 50 websites.

It also provides a rich visual dashboard with lots of important data and metrics. The free version allows you to compare two websites and with the PRO version you can compare up to five websites.