15 Free Social Media Marketing Tools

Social media today is not just meant for friends and colleague to gossip and socialize for fun and leisure. Today organizations can use these platforms to increase their reach and get business. It’s nearly impossible to manage a social media marketing program without using 3rd party tools. There are many available in the market that help you reach your social media marketing goals. Here we’ll tell you about 15 most eligible social media marketing tools which can help you manage your organization’s social media presence.
1. Sprout Social
Sprout Social is a social media management and engagement platform for businesses. Sprout enables social communication for business through three main functions: publishing, engagement, and analytics. You can schedule content on all your accounts with a convenient publishing system and manage your Social messages on the go with a mobile app available on iOs and Android. Supports Twitter, Facebook, LinkedIn, and Google+.

2. Hootsuite
Hootsuite is one of the popular tools in the Social Media Marketing Management space. It offers everything a Social Media manager needs from publishing to monitoring, including reports and team collaboration features. It displays all your Social Media accounts in multiple streams.

3. AgoraPulse
Agorapulse is a social media management toolkit for Facebook, Twitter, and Instagram, supporting contest applications, monitoring, CRM and one-click, customizable ppt reports. All social content is gathered and placed into an ’email-like’ inbox feature and syncs accounts in real time.

4. Buffer
Buffer is first software which queues your publishing system that means it schedules content across most social networks without having to individually schedule them. It covers all Social Networks except for Instagram and is definitely the best publishing system out there.

5. Sendible
Sendible is a Social Media marketing platform supporting 30+ networks with services for accounts/profiles, messages and social content, social contacts, content discovery, engagement, blog content and promotion, monitoring, and analytics.

6. Post Planner
It is just like the buffer, but it allows you to schedule posts at specific times or add them to a queue only for Facebook and Twitter.The unique feature of PostPlanner is its “viral content” feature. This feature allows you to increase your social engagement by using most viral photos, videos and links from pages in your industry.

7. Edgar
Edgar is a social media scheduling tool that allows you to recycle categorized social media updates and re-post them later automatically to reach more fans & followers.

8. Rignite
It covers all your social media needs at one social media platform, covering daily posting, goal-based campaigns, and analytics data. Its campaign based posting feature is unique which allows you to set a specific set of posts to promote a product, an event or a promotion and track the results of that campaign.

9. ScheduGram
Schedugram is an Instagram post scheduler, with support for multiple accounts and bulk uploads. Schedugram is one of the very few apps that make it possible to schedule posts on Instagram via a web interface.

10. Oktopost
Oktopost is a B2B marking Social media management platform, focused on delivering and measuring clicks and conversions for lead generation campaigns.

11. Shoutlet
Shoutlet manages social media marketing communications- building, engaging and measuring, support for multiple accounts and platforms, social CRM and e-commerce for Facebook, and email marketing.

12. Spredfast
Spredfast is an enterprise social media management system for managing, monitoring, and measuring across multiple social media channels, with a white label option for agencies.

13. Sprinklr
It is a Social media marketing platform and consulting service for marketers and agencies in B2B and B2C markets. It provides social media audience research, acquisition, content promotion, and measurement tools.

14. Oracle SRM
Oracle SRM is Social Relationship Management platform offering a suite of tools- Oracle Social Marketing Cloud Service, Oracle Social Network, and Oracle Social Data.

15. Falcon Social
It is a social media management platform designed for large enterprises, along with team tracking and permissions, competitor listening, and more.