10 Ways IoT Will Make Online Marketing Smarter

NEW DELHI, INDIA: IoT is bringing revolutionary changes in the marketing sphere. It facilitates real information capture, collation, analysis, and even sharing this information with various stakeholders to create a connected environment.

From your fridge to car and even your washing machine, most of the things can or already are getting connected to the internet.

Here are 10 ways IoT will make online marketing smarter:

Easy Exchange of Sales Data

Sales data is one of the most valuable commodities for any business. By having access to all information regarding the way your products are purchased, you’ll be able to keep track of your marketing efforts. Smart devices can gather this data and supply it back to you in real time, without the need for an IT professional to direct or monitor it.IoTcan help usersprovide useful feedback instantly regarding your product so that you can analyze and take immediate action if required. This can help trim down losses, or supply more products where customer demand is high.

Smarter Customer Analysis

Customer relationship management software and IoTare like a match made in heaven. With both of them fully integrated, you will be able to monitor and analyze datamore effectively.It will give you a lead in preparing a strategic sales pitch for potential customers.

Devices with self-diagnostics

One of the most promising aspects of IoT-enabled products will be their ability to keep themselves updated through regular maintenance and diagnostics.

IoT willenable theproduct to identify a problem and the solution.

Later, if a major problem is detected, which is irreparable thenthe device will easily order a replacement for itself. IoT devices will also be able to search, download and install new upgrades completely on their own.

In sync with Social Media

Today, 74 per cent of brand marketers observe a major increase in web traffic after consistent engagement with the audience on social media.

IoT will be fully integrated with social media, thereby allowing automated posts and shares to be generated consistently for the target audience.

IoT devices, when paired with social media, will also allow marketers to identify new trends.

End of interruptive advertisement

IoT will lead to smart and relevant advertising which will be beneficial for consumers. It will be achieving this by aligningitself with consumer’s interests, behaviors and past purchases.For example:

Your printer is about to run out of ink in a couple of days, so an IoT enabled sensor will collect all information about the usage and send a detailed report directly on your smartphone along with suitable replacements.

Think Smart

The enabling technologies to boost the IoTfurther is already available which includes RFID, NFC, Bluetooth, sensors, 3-D barcodes, QR codes, and the ability to collect/store mind-numbing amounts of data.

Act, Initiate and Lead

Improve the collection and storage of data with all the required tracking mechanisms at place to maintain an edge over your competitors. Data collection is an investment and should be taken seriously.

Become an active advocate of IoT at your workplace and educate your team about the same. Make sure to integrate IoT hardware technology into your products and packaging.

Determining your revenue

IoTbased integrated marketing will provide data and give the ability to actually do revenue forecasting. The more the data, the more precise the analysis, and the more fine-tuned will be the offers. It will make them more personal and contextual as possible.

And last but not the least:

IoT requires heavy investment in infrastructure for performing without glitch. It has the potential to create new opportunities for almost every industrial sector.